A widebody Cullinan drew big bids but still fell short of its reserve. Bright orange cabin may have done more harm than the bodykit. No changes have been made to the SUV’s 6.75-liter twin-turbo V12. Modifying a vehicle like a Rolls-Royce Cullinan often isn’t the smartest financial move. These SUVs are extraordinarily luxurious as they come, and while dramatic bodykits win over some buyers, they’re hardly a crowd favorite. Which may explain why this Cullinan recently sold for nowhere near what was spent on it. Read: Rolls-Royce’s New Cullinan Looks Like It Was Abandoned Under A Freeway The Series 2 here is a 2026 model that carried an original sticker of $441,550, which is already a lot of Rolls before anyone touches it. The first owner wanted more presence than that, so on went an Urban Automotive carbon fiber widebody kit, 1.2-inch (30 mm) wheel spacers, and forged 24-inch alloys. The bill for that hardware came to $162,900, which buys a whole second luxury car in most driveways. Bring a Trailer When the Cullinan was listed for auction earlier this week on Bring a Trailer with just 240 miles on the clock, through a dealer on consignment, the seller was no doubt hoping to recoup most, if not all, of the roughly $605,000 sunk into it. However, that didn’t happen as bidding topped out at $555,551, falling short of the seller’s reserve. Not A Subtle Rolls-Royce, Then Bring a Trailer There’s no denying that this Cullinan makes a dramatic visual statement. The Urban Automotive kit gives it a butch new look, as if it’s taken a few too many growth hormones. Similarly, the 24-inch forged wheels with brushed faces are rather wild, although they’re not exactly classy. It’s possible that some prospective buyers were also put off by the Cullinan’s interior. The seats, door panels, and large parts of the dashboard are clad in bright orange leather, and while there’s plenty of black leather throughout, there’s not enough to tone down the overall finish. For all the changes made to the exterior of the Cullinan, nothing was touched underneath. It still runs the 6.75-liter twin-turbocharged V12 making 563 hp and 627 lb-ft (850 Nm) of torque. Bring a Trailer
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