Image Credit: StellantisDodge is officially bringing the new Charger lineup to Europe as the iconic muscle car celebrates its 60th anniversary. The move marks the brand's first major official European expansion since Dodge pulled out of the market in 2011.The brand's European relaunch includes both the all-electric Charger Daytona and the gasoline-powered Charger Sixpack models. Dodge says European buyers will have access to two-door and four-door versions, along with multiple trim levels and powertrain options.For Dodge, the timing is significant. The Charger remains one of the brand's most recognizable nameplates globally, but the new generation has struggled to gain traction in the United States following the controversial move away from traditional V8 power.AdvertisementAdvertisementNow, Stellantis appears ready to test whether European buyers may prove more receptive to the modernized muscle car formula. The strategy also gives Dodge another outlet for a lineup that has so far failed to replicate the massive popularity of previous Charger and Challenger generations in America.Dodge Returns To Europe After A 15-Year AbsenceImage Credit: StellantisDodge officially exited the European market in 2011 as Stellantis and its predecessor companies changed focus toward domestic European brands. Since then, Dodge models have only remained available through grey-market imports and specialized distributors.Despite the official withdrawal, V8-powered Dodge vehicles quietly developed a niche following across parts of Europe. Models like the Challenger, Charger, and Durango appealed to buyers looking for unapologetically American performance vehicles in a market dominated by German luxury brands and smaller performance cars.The new expansion will once again use KW Automotive as Dodge's official importer for Europe. KW has handled Dodge distribution and "Europeanization" efforts for years, including adapting vehicles to local regulations and standards.AdvertisementAdvertisementSpare parts and support operations will be managed by Iron Parts, helping Dodge establish a more complete ownership ecosystem for European customers. Dodge says first deliveries are expected to begin in September 2026.Europe Gets Both EV And Gasoline ChargersUnlike some markets where manufacturers limit powertrain availability, Dodge plans to launch the entire Charger family overseas. That includes the all-electric Charger Daytona as well as the twin-turbocharged inline-six Charger Sixpack.The Charger Daytona arrives as Dodge's first fully electric muscle car. The lineup includes R/T and Scat Pack trims, both using dual electric drive modules and all-wheel drive. The top Daytona Scat Pack model produces 670 horsepower and can sprint from 0-60 mph in just 3.3 seconds.Dodge has also leaned heavily into preserving traditional muscle car theatrics. Features like the Fratzonic Chambered Exhaust attempt to give the EV a synthetic performance soundtrack, while PowerShot mode temporarily unlocks an extra 40 horsepower during aggressive acceleration.AdvertisementAdvertisementMeanwhile, the Charger Sixpack keeps internal combustion alive using Stellantis' 3.0-liter Hurricane twin-turbo inline-six engine. The high-output Scat Pack version delivers 550 horsepower, while the R/T variant produces 420 hp.Both gasoline models come standard with all-wheel drive and an on-demand rear-wheel-drive mode that allows drivers to send full torque to the rear axle for drifting and burnouts. Dodge also includes performance features like Launch Control and Line Lock to maintain the car's traditional muscle-car identity.Dodge Hopes Heritage Still Counts For SomethingImage Credit: StellantisThe European launch is being heavily tied to the Charger's 60th anniversary celebrations. Dodge executives repeatedly emphasized the model's heritage, character, and unmistakable American personality during the announcement.Fabio Catone, Head of Brand for Dodge in Europe, described the relaunch as a major moment for the company. He said the Charger's return is aimed at buyers who value individuality and emotional driving experiences rather than simply another anonymous performance car.AdvertisementAdvertisementPricing in Europe will reportedly start around €66,000, with Plus trims featuring extensive equipment lists including 20-inch wheels, LED lighting, head-up displays, surround-view cameras, wireless charging, and Level 2 driver assistance systems.Customers purchasing new Chargers through the official European network will also receive signed authenticity certificates from Dodge CEO Matt McAlear alongside exclusive launch welcome kits.Dodge Needs A Win After A Difficult U.S. LaunchWhile Dodge presents the European expansion as a celebration of the Charger's future, the move also comes during a difficult period for the brand in North America. Sales of the new Charger lineup have been far weaker than many expected.The electric Charger Daytona struggled heavily during its first full year on sale. Dodge reportedly sold just 7,421 examples during 2025, including only a few hundred during the final quarter of the year. Early 2026 sales have remained slow as well.AdvertisementAdvertisementThe gasoline-powered Charger Sixpack has only recently reached customers, but early numbers have also fallen far short of the previous generation's popularity. The old Hemi-powered Charger and Challenger frequently sold in the tens of thousands every quarter.Part of the challenge comes from changing the formula that made Dodge muscle cars so successful in the first place. Enthusiasts strongly associated the brand with naturally aspirated V8 engines, rear-wheel drive, and old-school muscle car simplicity.Now Dodge is asking buyers to embrace electrification, turbocharged six-cylinders, advanced all-wheel-drive systems, and a more technology-focused future. Europe may not completely solve those challenges, but it gives Dodge another chance to prove the Charger still has global appeal as muscle cars evolve into a new era.If you want more stories like this, follow Guessing Headlights on Yahoo so you don't miss what's coming next.