Autoblog and Yahoo may earn commission from links in this article.The Street Truck Makes Its CaseWith off-roading so popular these days and street trucks having been nearly nonexistent in recent years, it would be easy to assume that the new Ram 1500 Rumble Bee was developed merely to test the waters or fill a niche, perhaps winning back customers who left after the Hemi disappeared for the 2025 model year. Interestingly, dealers do not share that cautious outlook, with one even saying the Rumble Bee could attract customers who would not normally consider a pickup truck.According to Automotive News, Ram dealers believe buyers will pay premium prices for the new street truck. For the uninitiated, think of a street truck as a muscle car with a truck bed. The Rumble Bee is a lower, wider, and shorter version of the 1500, starting at $62,790 – including shipping – for the base model, which uses a 5.7-liter Hemi V8 producing 395 horsepower. That may seem priced at a premium for a returning segment, but if dealers are right, buyers may not mind. If the Rumble Bee takes off, it could even encourage other automakers to follow suit. Ford already offers the F-150 Lobo for about $3,000 less than the entry-level Rumble Bee, but it remains closer to a traditional pickup than a dedicated street truck.StellantisSome Buyers Are Already SoldSean Hogan, chairman of the Stellantis dealer council, said, "I think it's going to draw in a whole new set of buyers that would not normally be shopping for a pickup." In Florida, Daytona Dodge-Chrysler-Jeep-Ram owner Randy Dye said several customers had asked to be placed at the "top of the list" for an allocation.AdvertisementAdvertisementThe report stated that the entry-level 1500 Rumble Bee is expected to be the volume seller. Sitting in the middle is the 392, which uses a 6.4-liter Hemi producing 470 horsepower. It is priced at $72,790, while the 392 Track Pack costs $82,790. The flagship Rumble Bee SRT, like the 1500 SRT TRX, comes with a supercharged 6.2-liter Hemi V8 producing 777 horsepower. That much performance will set buyers back $97,790.Josh Towbin, owner of Towbin Dodge-Ram near Las Vegas, said the pricing "has been well-received among dealers."The First Sting Lands This YearRam will begin deliveries of the base 1500 Rumble Bee in late 2026, while the 392 and SRT will follow during the first half of 2027.Prospective buyers will also be able to take performance up another notch through Direct Connection, Stellantis' factory-backed performance-parts program. Supercharger kits costing $10,995 before installation can raise output beyond 600 horsepower in the base model, beyond 700 horsepower in the 392 and 392 Track Pack, and beyond 900 horsepower in the SRT.View the 3 images of this gallery on the original articleAdvertisementAdvertisementThis story was originally published by Autoblog on Aug 11, 2026, where it first appeared in the News section. Add Autoblog as a Preferred Source by clicking here.
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