The world is watching the World Cup.And Audi of America has debuted a national campaign spot, "The Driven," to capitalize on its popularity.Featuring Real Salt Lake midfielder Diego Luna, the spot launches across television, digital and social platforms. The ad follows Luna as he strikes goals, each ball forming Audi's four ringssymbol before the SQ5 bursts through the net.The 30-second spot by Ogilvy complements the Summer of Audi sales event, running through August 31. AdvertisementAdvertisement"Being an athlete buildsin you this innate refusal to stay stagnant, always pushing toward your next personal best, and Audi's campaign really speaks to that," said Luna, who earned MLS All-Star honors in 2024and 2025. "It was incredible to work with a brand that's just as obsessed with raising its own bar."The automaker is a longtime supporter of global soccer and has partneredwith MLS in the U.S. since 2015.As the league's Official Automotive Partner, Audi is also the title sponsor of the Audi MLS Cup Playoffs and presenting sponsor of the MLS Golden Boot,MLS Cup MVP and MLS Cup.Audi vehicles are sold at more than 300 independent U.S. dealers.Ogilvy's creative roster includes Amstel, Toyota, KitKat and Coca-Cola.
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