AMG aims for 200,000 annual sales by 2030 to rival BMW M. A new flat-plane V8 is making its way across the lineup. It is also developing a fresh six-cylinder engine alongside it. Mercedes-AMG has ambitious growth plans and wants to move closer to matching BMW’s M brand’s annual sales. Doing so won’t be easy and will necessitate launching a bunch of new models that should get car enthusiasts very excited. Last year, the performance arm of Mercedes sold roughly 145,000 vehicles globally, while BMW’s M brand moved a touch over 213,000. AMG laid out its plan to reach 200,000 annual sales by 2030 at a recent investor presentation in Los Angeles, and to get there, it will launch more than 27 new models over the next 36 months. Read: Mercedes Sales Are Out And The Most Interesting Thing Is What They Won’t Tell Us “Our plan is definitely to grow”, Mercedes-AMG chief executive Michael Schiebe told Auto News. “We have taken many, many decisions. All the products are now in the making, and you just need to stay tuned because we are going to launch more than 27 cars in the next 36 months only for Mercedes-AMG.” EVs And V8s One of the brand’s newest models is the all-electric Mercedes-AMG GT 4-Door. Running three advanced axial-flux motors, it produces up to 1,163 hp and will square off against the Porsche Taycan and Audi e-tron GT. Sales of both those rivals have been relatively limited, though, and the same can probably be expected of the new AMG GT 4-Door. An all-electric SUV will follow it. More important to the brand are its new engines. The first is a 4.0-liter twin-turbocharged V8 with a flat-plane crank, first shown in the new Mercedes-Benz S-Class. We don’t yet know which AMG models will get the engine, but the CLE 63 ‘Mythos’ is shaping up to be the first, and there’s hope the C 63 will adopt it too. The new track-focused Mercedes-AMG GT Black Series, and the GT3 race car it will be paired with, will run the same unit. Importantly, AMG won’t be leaning on this V8 alone, either, as it’s also developing a new six-cylinder engine. As part of its growth plans, AMG will target expansion in the United States, where more than a third of its current sales happen. It’s also looking to lift sales across Europe, Asia, and the Middle East.
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