Kia Sales Malaysia (KSM), which was officially launched last month, has begun operations in Malaysia. Along with the start of its business, the company has announced a number of initiatives, including a new pricing strategy for its existing product portfolio, the establishment of a loyalty programme, Kia-branded insurance and pther corporate incentives, all aimed at demonstrating appreciation and commitment to both legacy and new customers. Effective from January 1, 2026, the entire range of the Kia Sportage and Kia Carnival model lines are right priced, placing both models at a competitive advantage within Malaysia’s existing SUV and MPV segments, starting with the Sportage, which is being offered from RM128,800. The company is also retailing the EV9 electric, which is priced identically to what it was before when it was sold by previous distributor Dinamikjaya Motors, a subsidiary of Bermaz Auto. The company added that in line with Kia global standards, the warranty coverage and parts replacement policy for newly purchased Kia vehicles in Malaysia will be valid for five years or 150,000 km, whichever comes first. Additionally, KSM is also implementing a price reduction of 15% on average for all Kia genuine spare parts. The company said that its after-sales network is supported by a dedicated parts warehouse, which is located in Shah Alam, Selangor. It said the facility will ensure the speedy availability of spare parts, which addresses any concerns about after-sales lead time. The company has also introduced the Kia Circle, a loyalty programme that offers cash rebates of up to RM6,000 when existing Kia owners upgrade to a new Kia, which benefits owners and their family members (parents, children, and spouse). There is also Kia Professional, a corporate fleet and professional programme that will offer exclusive concessions of up to 3% for members of professional bodies and major corporations making individual vehicle purchases, with customisable incentives for larger fleets. There is also the Kia Cares insurance programme. Underwritten by Berjaya Sompo, Zurich and Zurich Takaful, it provides comprehensive coverage for accidental loss or damage as well as a range of benefits. For additional peace of mind, owners are also in control of tailoring their coverage through optional add-on benefits to suit individual preferences. Compare prices between different insurer providers to save the most on your car insurance renewal compared to other competing services. Many payment method supported and you can pay with instalment using Atome, Grab PayLater or Shopee SPayLater.