Jeep will be extremely busy for 2026. By default, that means company CEO Bob Broderdorf will be busy. Aside from the Twelve 4 Twelve drop of special-edition Wranglers spread out over 12 months, there are four new vehicle launches happening by summer. This doesn't include any potential new vehicle debuts or other special edition Jeeps we don't yet know about. And with the current state of things in the US, who knows how the motoring landscape will look in the second half of the year.One thing we do know is electric vehicle sales are down. In fact, they're way down since the $7,500 tax credit was dropped last year. Since then, we've seen numerous EVs postponed or canceled, including some that only recently went on sale like the Charger Daytona R/T. Future EV plans have also changed at many companies, including Ram's decision to drop its all-electric truck that had been in development for years.With such changes happening all around Jeep, CarBuzz asked Broderdorf at a recent media event if there was a scenario where Recon might get cut. His answer was quick, to the point, and without hesitation. "We’re All-In On Recon" Jeep Despite the changes at Ram and Dodge, both of which exist with Jeep under the umbrella of Stellantis North America, Recon is still full-speed ahead for its sales launch by summer 2026."If the car wasn’t cool, or I didn’t love it, maybe I would be thinking about [canceling] it. But I can’t wait to get you in a Recon. It’s legit. You’ll like it. It’s fun. I can sell that car, the brand; people love the car. We’re all-in on Recon. So no, it’s not going anywhere."-Bob Broderdorf, Jeep CEOIt's a bold position to take amid Jeep's messaging of "new year, new prices, same legendary lineup." Revealed in November 2025, the Recon has a starting price of $66,995 with the destination charge included. It's an off-road focused SUV with beefy suspension, removable doors like the Wrangler, and 650 horsepower from its dual-motor powertrain.We'll be the first to say it definitely looks cool. And with gobs of power underfoot, it should be very fun to drive. Managing that much power in an off-road environment might be tricky, but rolling through Moab in a doorless 650-hp Jeep, electric or otherwise, is near the top for cool/fun motoring adventures. Of course, simply being cool and fun doesn't mean people can afford it. Recon Is Sticking Around, Even If Sales Are Low Jeep While Broderdorf would certainly love to sell Recons hand-over-fist, he is surprisingly unconcerned about the numbers. For now, at least.“Recon is something I can already sell in Europe," he said. "I’ve already made it anyway. And I’m going to be perfectly honest with you. The car is awesome. I love the car. I can’t wait to sell the car. And as I’ve said before, we make four cars at the same plant. If I don’t sell a lot of them, okay. I’ll just sell the other three. It’s not that big a deal. And if everybody loves it and I build more, well, then I’m going to make more of them."JeepThe Recon is built south of the border, at the Stellantis factory in Toluca, Mexico. The new Cherokee hybrid, which Jeep is banking heavily on, is also built there, as well as the Compass. Jeep's other electric vehicle, the Wagoneer S, also comes from the factory. That means ongoing tariff tribulations could have further affects on price, but Broderdorf emphasizes that Recon isn't strictly a US product. So if sales do become an issue in the States, the off-roader could still have life elsewhere. Either way, Broderdorf has confidence to spare.“So I’ve got the institutional flexibility. I’ve got the ability to pick and choose which four cars I want. Having an EV in our arsenal that’s as cool as Recon – off-road capable, something totally different? I think that’s going to put us in a unique spot."In the next five months, Jeep will have official sales launches for four new vehicles. The Cherokee hybrid and refreshed Grand Wagoneer are already underway. The Grand Cherokee, also refreshed for 2026, is the next step, followed by Recon.