Hyundai is planning a massive amount of zoom and zrrt over the next four years. That's zoom in the form of new N performance models and zrrt as in the brand's XRT off-road offerings. Hyundai said today it will launch three-dozen all-new or significantly enhanced models, including cars, SUVs, and even trucks and commercial vehicles, with many of those getting the XRT or N treatment. Hyundai's Special Models Are Going Big HyundaiThe Korean automaker is calling it 36 by 30, so take that ESPN. It refers to 36 new or "substantially new" vehicles in North America by 2030, but that doesn't mean you'll see all 36. The plan spans the US as well as Canada and Mexico, and while Hyundai's lineup in Canada is quite close to its American one (though not identical), in Mexico the line is quite different. US buyers are not likely to get the new Creta, or the miniscule 83-horsepower Grand i10, for example.Hyundai Hyundai has already spoken briefly about some of this expansion. We know already that it plans to grow the N performance brand by at least five models, giving it seven by the end of the decade. This will also grow with new powertrains, and hybrids are set to join the range of combustion and pure electric vehicles. Hyundai plans to boost N sales to 100,000 units by the end of the decade.The company said in early 2025 that there would be more XRT and XRT Pro models joining the lineup. The Palisade XRT Pro was the first to get that badge when it launched last year. It includes more features like an electronic limited-slip rear differential and recovery hooks, designed to help encourage drivers to go beyond well-groomed dirt roads. Hyundai Planning More American Assembly Hyundai Hyundai is also changing where it builds those vehicles. The automaker said that it has set a target to have 80% of its US-sold vehicles built in the US by the end of the decade. It is also working to increase the US content of vehicles built stateside, from 60% to 80% of the total.The manufacturing expansion is a large one. Late last year, the automaker announced plans to spend $26 billion on manufacturing, including building a new steel plant in Louisiana."Hyundai is accelerating across North America," said José Muñoz, president and chief executive officer, Hyundai Motor Company. "By expanding our product portfolio and offering a wider range of powertrains in North America, we’re giving customers more choice while continuing to strengthen our long‑term investment in US manufacturing, jobs, and the broader automotive ecosystem."Hyundai plans to grow its company substantially around the world. The US investment will be joined by efforts in Brazil, Czechia, Turkey, and others, working for a combined total production expansion of 1.2 million vehicles per year by the end of the decade. Last year, Hyundai sold 4,108,605 vehicles worldwide, making this a very ambitious growth goal.
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