A Hyundai mobile service van in New Port Richey, Florida. Hyundai is supporting vehicle upfits, equipment, and software, while dealership service departments manage staffing and scheduling. (Courtesy of Hyundai)This story was originally published on WardsAuto. To receive daily news and insights, subscribe to our free daily WardsAuto newsletter.Dive Brief:Hyundai Motor America announced last week it’s supporting the deployment of mobile service vehicles for participating dealerships to handle routine maintenance and repairs, such as oil changes, tire rotations, brake replacement or software updates at customers’ homes or workplaces. After a successful pilot program that Hyundai said demonstrated “clear dealer and customer adoption,” the automaker will target additional dealers and aims to deploy 150 mobile service vehicles by the end of the year.Versus traditional service visits, Hyundai sees it as saving time and disruption. “This modern, seamless approach aligns with contemporary customer expectations for efficient and accessible service experiences,” according to Michel Poirier, Hyundai Motor America VP of aftersales and the customer experience.Dive Insight:Hyundai is supporting the mobile service efforts with upfitting guidance for the vehicles plus all the necessary equipment, software, and Dealer Management System integrations, according to a press release. AdvertisementAdvertisementThe mobile service, first tested by a small pilot program that ran December 2025 to April 2026, is provided by independently owned and operated dealerships staffed with factory-trained technicians using genuine Hyundai parts. It’s the same level of service customers receive at a dealership service bay.The 150-vehicle rollout through the remainder of 2026 means that only a fraction of Hyundai’s current U.S. dealer network of about 850 will offer the service by the end of the year. While mobile service vehicles might be the primary point of service contact for customers from direct-sales automakers like Tesla, Lucid, or Rivian, with regional service depots handling tougher service and repair needs, the Hyundai program is among many recent programs from mainstream automakers that serves to backstop dealerships and act as an extension of the experience. Why the program makes sense to Hyundai, its dealerships, and customers may be simply a matter of time and money — saving time for the customer and funneling more business back to the dealership. AdvertisementAdvertisementA 2024 study from JD Power found that 35% of mass-market customers went to an aftermarket service provider because they would have had to wait for dealer service. More recently, automakers and dealers are discovering that with vehicle prices surging, owners are willing to spend more to keep their current vehicle in good shape. Hyundai noted that it sees the mobile service vans as a way of expanding the service capacity of dealerships while maintaining OEM standards for service quality — and extending customer relationships.“The introduction of dealer operated mobile service extends the current myHyundaiCare experience beyond the traditional dealership visit,” said Poirier. Recommended ReadingAmazon launches retail partnership with Hyundai in 48 US cities',
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