Image Credit: Top Gear/YouTube/BBCBack in 2005, BBC Top Gear wanted to feature a rare Ferrari Enzo on the automotive show, but there was a problem. No owners wanted to do it for free, perhaps understandable given that the Enzo was and still is one of the most valuable supercars in the world.Knowing how good it would be to get an Enzo on the show, Jeremy Clarkson had to think fast in order to get one. It took quite a lot of quick thinking, so Clarkson got in touch with Pink Floyd's Nick Mason.Mason had a Ferrari Enzo himself, and he was quite keen to have it featured, so he met up with Clarkson to see what could be done. The BBC, as a publicly funded organisation, would not allow advertising, endorsements, or product placement to maintain editorial independence for its shows.AdvertisementAdvertisementWhy does that matter? Well, because Clarkson, Mason, and producer Andy Wilman managed to strike an under-the-table deal with Mason that saw the show get his Ferrari Enzo for free, but in return, Mason got a little bit of promotion out of it, much to the dismay of the bosses at the BBC.This Is the Deal Clarkson Struck With Nick MasonClarkson spoke to Mason, and he said he'd be happy to send his Ferrari Enzo into the show to drive if they could promote his new book. Now, the rules, of course, as we mentioned, prevented promotions of things like Mason's book from happening. But as Mason said while talking on the Road To Success podcast, that didn't stop Top Gear, Clarkson, or producer Andy Wilman.The book was Inside Out: A Personal History of Pink Floyd, and it is a great read and a brilliant value for money. That is the type of 'subtle' promotion Clarkson went for. The film opened with Clarkson saying, "The only thing that comes close (to the Enzo) is this book I've been reading," and he went on to discuss the book. "At just £30, it is exceptional value," added Clarkson.Mason then appeared in the film, clutching a copy of his book. "The shot opens with the car and Jeremy saying, 'What was it like when Ferrari said that you could have one of these cars?'" Mason recalled on the podcast. "And I said, 'Well, Jeremy, nearly as exciting as the moment my book was published'" he added. So the TV show certainly gave the book plenty of air time, and in one of the most hilarious ways possible.The Promotion Continued Throughout the FilmImage Credit: Top Gear/YouTube/BBCClarkson also asked how Mason would compare the supercar and the film. "I think that's a tough call, Jeremy," said Mason. "I think they are both enormously exciting, but perhaps most importantly, they are both great value for money." All of that was said while Mason held a copy of the book, facing the camera, as did Clarkson, creating one of the funniest segments the show broadcast at the time.AdvertisementAdvertisementVarious Pink Floyd references were dropped throughout. Clarkson described the steering wheel as a "saucerful of secrets," a direct reference to Pink Floyd's second album, A Saucerful of Secrets. The film also had a few Pink Floyd songs used in the background. Clarkson also described the sound and speed of the Enzo as the "delicate sound of thunder," a direct reference to a live album by, you guessed it, Pink Floyd, called Delicate Sound of Thunder.What Was the Aftermath of the Enzo Ferrari Film?Image Credit: Top Gear/YouTube/BBCThere were even more references as the film went on, and thankfully, the BBC uploaded it to YouTube for us all to enjoy and laugh at again. As you might imagine, the higher-ups weren't amazingly happy at the constant Pink Floyd references. On the podcast Road to Success, host Benedict Fowler reached out to producer Andy Wilman to find out more.Wilman texted back and said, "My favorite memory of Nick is his Top Gear appearance with the Enzo. It immortalized us in the BBC editorial compliance department. By BBC rules, we weren't supposed to plug his book in exchange for the loan of the Enzo. But we thought, 'F it. We're happy to do that. And from then on, that film was used in every editorial standards lecture to newcomers about the rules of product placement in the BBC, Nick and I's Badge of Honor."If you want more stories like this, follow Guessing Headlights on Yahoo so you don't miss what's coming next.