Men's Fitness aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission.Omotenashi: The Japanese Art of Anticipating Every Need Before It's SpokenThere are automotive press trips, and then there are experiences that leave you feeling genuinely restored.Over three days in Napa Valley, INFINITI didn't simply introduce the all new QX65. The brand demonstrated something much deeper: Omotenashi, the Japanese philosophy of wholehearted hospitality. It is the idea of anticipating someone's needs before they ever have to ask. After spending time with the team, driving through California wine country, and unwinding at one of Napa's premier wellness resorts, it became clear that this philosophy shaped every detail of the experience.AdvertisementAdvertisementFrom the moment I arrived at Carneros Resort and Spa, everything felt intentional.The media team operated with remarkable organization while somehow making the schedule feel effortless. Every transition flowed naturally. Every conversation felt personal. Nothing ever felt rushed.That's rare.The resort itself immediately slowed life down. Individual cottages were tucked throughout beautifully landscaped pathways, creating the feeling of a luxury neighborhood rather than a traditional hotel. Each room featured private outdoor showers, oversized soaking tubs, peaceful backyards, and enough privacy to completely disconnect.AdvertisementAdvertisementIt happened to be perfect Napa weather, making it almost impossible not to spend time outdoors.For someone who values health and performance, the property was equally impressive. The fitness center overlooked rolling vineyards, while the surrounding roads made for incredible morning runs through one of California's most scenic landscapes.The food reflected the same philosophy.Every meal felt thoughtfully prepared without becoming overly complicated. The staff consistently remembered names, preferences, and timing without making it obvious. That quiet attention to detail became one of the defining memories of the trip.AdvertisementAdvertisementOne afternoon we visited The Brand Vineyard, where we learned not only about Napa wines but also the patience, craftsmanship, and precision required to produce them. Like Japanese hospitality, great wine rewards those who refuse to rush the process.That same mindset carried directly into the driving experience.The all new INFINITI QX65 immediately stands apart with its dramatic fastback silhouette, sculpted body lines, illuminated grille, and minimalist Japanese inspired interior. Underneath its elegant design is a 268 horsepower VC Turbo engine paired with a nine speed automatic transmission and standard intelligent all wheel drive, delivering confident performance while prioritizing refinement over aggression. The cabin centers around dual 12.3 inch displays, premium materials, Google built in technology, and a quiet environment designed to reduce fatigue during long drives. The larger INFINITI QX80 delivered luxury on an entirely different scale, combining commanding road presence with exceptional ride quality and one of the most serene interiors I've experienced in a full size SUV. Together, the two vehicles represent different interpretations of modern luxury, each built around comfort, confidence, and thoughtful design.AdvertisementAdvertisementWhat impressed me most wasn't the specification sheet.It was the freedom.INFINITI encouraged us to experience the vehicles on our own, winding through Napa's backroads without constantly following a lead car or rigid route. The sweeping vineyards, twisting roads, and open landscape allowed the vehicles to become part of the destination rather than simply transportation.That perfectly reflected Omotenashi.Rather than telling guests how they should experience the product, INFINITI created the conditions for discovery.Every drive became quieter.Every stop became more intentional.Every mile encouraged you to slow down.AdvertisementAdvertisementLuxury today is no longer defined solely by horsepower, leather, or technology.It's measured by how something makes you feel.By the time I left Napa Valley, I realized I wasn't bringing home memories of a vehicle launch.I was leaving a wellness retreat where exceptional hospitality, beautiful surroundings, meaningful conversations, outstanding food, and thoughtfully engineered vehicles all worked together toward the same goal:Making every moment feel considered before you even realized you needed it.That is Omotenashi.And after experiencing it firsthand, it's difficult to imagine luxury any other way.This story was originally published by Men's Fitness on Jul 6, 2026, where it first appeared in the Gear section. Add Men's Fitness as a Preferred Source by clicking here.