He Thought This 1972 K5 Blazer Was $29K—Then the Dealer Said “$299,900” and the Call ImplodedA 60-second TikTok from Earth Motorcars in Carrollton, Texas has been making the rounds, and the reason is simple: it captures the exact moment a phone call goes completely off the rails over a single missing digit.The vehicle at the center of it is a 1972 Chevrolet K5 Blazer nicknamed "Renn" – a Hogan Built restomod finished in bright orange, sitting on a Roadster Shop RS4 chassis, wrapped around a 525-horsepower 6.2L LS3 V8, with a fully custom plaid interior and a TIG-welded roll cage. Earth Motorcars had it priced at $299,900. A caller, apparently browsing the dealership's website of 60- and 70-thousand-dollar listings, had convinced himself the truck was $29,000.Salesman Alex set him straight immediately. "Yeah, we just got it in. We're asking 299 for it." The customer pushed back. "29 grand is what you guys are asking, correct?" Alex's reply – "No, $299,000" – triggered a meltdown that the internet has been thoroughly enjoying.The Salesman Had the Data. The Customer Did Not Care.The caller's reaction to learning the correct price was not quiet acceptance. "$300,000?! Are you being serious right now or is this a joke?" Alex held his ground: "I'm being more than serious, and I've got some data to prove it's worth that number. There's one for sale for 358 right now…" That competing listing – a separate Hogan Built 1972 K5 at Elite Autos LLC, asking $359,980 with just 1,500 miles – was consistent with Alex's claim.AdvertisementAdvertisementThe customer was unimpressed by both numbers. "358 and yours is 299, correct? Well, both of you guys are on some different kind of substance." He then pointed to Earth Motorcars' other inventory as evidence that the pricing couldn't be right. "You have other ones on your website for 60, 70. If it starts with a three, it's gotta be 30 grand."Alex tried the builder angle. "What makes this one 300,000… it's a Hogan Built, complete chassis…" The caller cut him off with the line that turned the whole clip into a meme: "I don't care if Hulk Hogan… I don't care if Dwayne 'The Rock' Johnson built it! It doesn't make it $300,000. I'll fly out over there and shake hands with the man that buys that truck for $300,000."He also challenged the engine valuation directly. Alex had argued that "unfortunately, you couldn't even buy the motor out of this thing for 40,000" – a reasonable claim given that a built LS3 swap at this level easily crosses that number. The caller dismissed it anyway. The call ended with the customer's verdict: "I don't believe I'm interested in the vehicle anymore."Here's the thing the caller might want to know before booking that flight: Hogan Built K5 Blazers have cleared $300,000 at auction more than once. Classic.com figures by this website show that a pair of customized 1972 K5 Blazers fetched $440,000 apiece at auction, with one transaction occurring toward the end of 2023 and the other in the opening months of 2024. A Hogan Built example customized for Deadliest Catch captain "Wild" Bill Wichrowski brought $330,000 at Barrett-Jackson's Scottsdale auction in 2024, per Barrett-Jackson records. Another K5 project tied Dan Hogan's own record at $400,000, per CK Truck Magazine.AdvertisementAdvertisementEarth Motorcars, which bills itself as "Texas's Premier Lotus, Exotic, Classic & Luxury Dealer" and ships worldwide, has built a serious TikTok following – 270,800 followers and over 12 million likes on the platform. The Renn listing alone pulled nearly 14,000 likes and over 200 comments, so if the goal was exposure, the phone call delivered.The caller vowed to shake the hand of whoever buys it. He may need to start saving for the plane ticket.