The initial investment for Great Wall Motor’s second plant in Brazil is approximately 340 million reais (about $60 million), with production scheduled to begin in 2028. According to information from the government of the state of Espírito Santo, Great Wall Motor will build its second plant in the state. According to the plan, Great Wall Motor’s second plant in Brazil will be located in the Aracruz Industrial Park in the state of Espírito Santo. It is planned to have an annual production capacity of 200,000 vehicles and will be equipped with a complete production process, including stamping, welding, painting, and final assembly. Local government officials revealed that during the plant’s construction phase, it is expected to create 1,500 to 3,500 local jobs; during the operational phase, it is expected to create 10,000 jobs. Great Wall Motor Signs Factory Construction Agreement with the Government of Espírito Santo, Brazil This investment decision comes only about six months after Great Wall Motor officially inaugurated its first plant in Brazil. In August 2025, Great Wall Motor officially commenced operations at its first plant in Brazil. The plant was a former Mercedes-Benz factory that Great Wall Motor acquired from the Daimler Group in 2021. After four years of renovation and upgrades, it now has an annual production capacity of 50,000 vehicles. It is reported that the initial investment for the second plant is estimated to be approximately 340 million reais (about 60 million US dollars). If progress goes smoothly, it is expected to begin production as early as 2028. This timeline aligns closely with Great Wall Motor’s second-phase investment plan in Brazil (2027-2032, with a total investment of 6 billion reais). In August 2025, Great Wall Motor’s first plant in Brazil officially commenced operations. Concurrently with the announcement of the plant construction plan, Great Wall Motor’s sales in the Brazilian market are experiencing rapid growth. In January 2026, Great Wall Motor’s monthly sales in Brazil reached 4,171 vehicles, a year-on-year increase of 61%. Public information shows that the current pricing for mainstream vehicle models in the Brazilian market is around 150,000 reais (approximately US$27,700), while the prices of Great Wall’s current models on sale are all above 200,000 reais. Ricardo Bastos, Director of Institutional Affairs at Great Wall Motor Brazil, once stated that the company needs to launch competitive products in the market segment below 200,000 reais. Clearly, the second plant will undertake the strategic mission of driving products into more affordable market segments.