ford will sell you a pink bronco for an extra 13 695Ford is expanding its factory-backed customization catalog with the debut of Desert Rising, a special aesthetic and equipment package for the Ford Bronco. The release marks the inaugural entry in Ford Custom Garage's Horizon Series, a new line of destination-inspired personalization packages designed to offer distinct styling while retaining factory warranty coverage.Orders for the limited-run package open on July 27, 2026, with an MSRP of $13,695 above the cost of the donor vehicle. And yes, it includes a lot more than just a pink paint job.Inspiration: Nature Over MotorsportWhile the Bronco's history is steeped in desert racing, Ford's design team took a different approach for Desert Rising. Led by senior designer Bhavna Mistry along with designers Nahshon Francis and Jim Ransdell, the team focused on the natural environment of the American Southwest rather than race liveries.AdvertisementAdvertisementThe color palette draws directly from three distinct natural phenomena in Utah's landscapes: the vibrant pink and purple tones produced by high salinity and microbial activity in the northern arm of the Great Salt Lake during warmer months, the deep berry and rose hues that illuminate the iron-rich sands of Coral Pink Sand Dunes State Park at dawn and dusk, and the vivid magenta blooms that briefly burst from desert cacti following rare rainfall events.Package Specifications & StylingBuilt specifically on the Bronco Outer Banks trim, and compatible with the off-road hardware of the Sasquatch Package, the Desert Rising package introduces a suite of factory and aftermarket-partner components.On the exterior, the package features flow-formed, bright white Method Race Wheels with subtle magenta accents on the center caps, a white front grille surround with pink-painted mesh inserts, white Trail Sight fender trims, white bucking Bronco tailgate badging, and optional abstract side graphics that mimic the layered tones of the Utah desert. Inside, the cabin gets custom Katzkin two-tone leather seats pairing black with vibrant magenta center panels and contrast stitching, color-matched grab handles and interior accents, and a serialized center console badge identifying the vehicle's place in the 1,000-unit build run.The Business Behind Ford Custom GarageFord reports that nearly half of its new-vehicle buyers purchase accessories or personalization options. The Ford Custom Garage program was created to capture that demand in-house by providing pre-curated, vehicle-specific accessory bundles.AdvertisementAdvertisementA primary advantage of the Custom Garage approach is peace of mind. Because the components are composed of original equipment manufacturer (OEM) and Ford Performance parts, having the package installed by a Ford dealer or an ASE-certified technician preserves the vehicle's standard 3-year/36,000-mile new-vehicle warranty.The Desert Rising package serves as the flagship for the broader Horizon Series, with additional destination-themed packages planned for release in subsequent model years.
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