Ford Fathom EV pickup prototype (Source: Jim Farley) Ford has set a goal to sell 100,000 of its upcoming Fathom electric truck in the model’s first year of sales, which would put it among the best-selling EVs in America, and the best-selling non-Tesla EV. Ford has been preparing its Fathom electric truck for a few years now, even establishing a “skunkworks” development center to revolutionize its manufacturing methods. (We took a tour of the design studio this May, but didn’t get to see the truck… yet). As 2027 creeps closer, Ford has been drip-dripping more information about the truck. We learned in July that the truck would have a NACS port, as it was spied at a Tesla Supercharger. Then we learned last month that the truck would be called Fathom and start just under $30k. And just this week, we got a closer look at the Fathom driving in some (pretty ugly) camouflage in the streets of Las Vegas. The truck was supposedly doing hot weather testing in the area, and decided to take a detour through the city. Advertisement - scroll for more content (We did get a tiny glimpse of the truck in similar camouflage when we routed Ford’s Long Beach facility, but nobody was allowed to use cameras on that tour) But now another piece of information comes via WSJ, which cites “people familiar with the matter” who say that Ford has set an internal goal of 100,000 vehicles sold in the first year. This would immediately make the Fathom a best-seller. As of yet, no automaker has sold more than 100,000 units of a single model in a single year in the US except for Tesla. So the Fathom would be in third place (assuming other sales numbers stay similar), and would add a new digit that no non-Tesla automaker has yet added to its sales tally. Ford has previously had a best-selling electric pickup in the US, the Ford Lightning. But that truck never reached nearly the sales numbers that Ford originally expected, partially due to a much higher launch price than was originally promised. Despite outselling the Tesla Cybertruck, it was eventually canceled. But the company says it has learned a lot of lessons since then, primarily around keeping costs down. Given that it plans to start production in Q1 2027, just a few months from now, hopefully the recently-announced starting price will remain firm this time around, instead of catching everyone by surprise like last time. And if it does, it will immediately compete on price with the other most affordable EV in America, the refreshed Chevy Bolt (and may take wind out of the sails of the upcoming $25k Slate truck). If Ford can pull it off, it will be an impressive price… but we’ll have to see it and drive it first to tell you how much of a value the final product will be. In the interim, if you want the cheapest EVs currently available in America (and prefer a car to a truck), you can use our links to contact your local dealers about the 2027 Chevy Bolt EV or the Nissan Leaf. Charge your electric vehicle at home using rooftop solar panels. Find a reliable and competitively priced solar installer near you on EnergySage, for free. They have pre-vetted installers competing for your business, ensuring high-quality solutions and 20-30% savings. It’s free, with no sales calls until you choose an installer. Compare personalized solar quotes online and receive guidance from unbiased Energy Advisers. Get started here. – ad* Stay up to date with the latest content by subscribing to Electrek on Google News. You’re reading Electrek— experts who break news about Tesla, electric vehicles, and green energy, day after day. Be sure to check out our homepage for all the latest news, and follow Electrek on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our YouTube channel for the latest reviews.