ford shows fathom ev pickup during las vegas desert test sessionFord is putting its upcoming affordable electric truck through its paces in the Nevada heat.Photos of camouflaged prototypes of the new Ford Fathom were released by Ford while testing around Las Vegas, wearing bold teaser graphics on their wraps, including phrases like "Camo Off in 2027" and "This Changes Everything".The big story surrounding the Fathom is its aggressive price point. Carrying an entry-level sticker of $28,350-or $29,945 including the $1,595 destination charge-the Fathom undercuts many gas-powered Maverick configurations.AdvertisementAdvertisementThe competitive pricing establishes an early benchmark for affordable electric trucks before rival automakers can scale competing sub-$30,000 EV pickups.The Fathom serves as the lead vehicle for Ford's new Universal EV Platform, a dedicated architecture engineered specifically to underpin cost-efficient, mass-market electric models.Everything We Know About the 2028 Ford FathomEverything We Know About the 2028 Ford FathomFord is gearing up for what it calls its next "Model T moment," attempting to revolutionize the electric vehicle market by making battery-powered transportation truly affordable for the masses. The centerpiece of this strategy is a highly anticipated budget-friendly electric pickup truck. Ford has now officially named the $28,350 midsize pickup truck the Fathom.AutoGuide.com StaffAutoGuide.com Staffford shows fathom ev pickup during las vegas desert test sessionTo achieve its low entry price, base rear-wheel-drive models will feature a lithium iron phosphate (LFP) battery pack. LFP chemistry offers lower production costs and strong durability compared to traditional nickel-based lithium-ion cells, though final EPA range estimates remain under wraps.AdvertisementAdvertisementFord Vice President of Advanced Development Alan Clarke confirmed that dual-motor all-wheel-drive variants will also be available, using a larger battery pack targeted at roughly 300 miles of driving range.While priced to disrupt the entry-level retail market, Ford is placing a heavy strategic focus on commercial and fleet buyers. The cab offers five-passenger seating with overall interior volume exceeding that of a Toyota RAV4, allowing the truck to handle job site demands while remaining practical for family driving.ford shows fathom ev pickup during las vegas desert test sessionDespite its budget price, Ford is equipping every Fathom trim level with an expansive tech suite. Standard equipment includes: BlueCruise hands-free highway driving capability, bidirectional power capability to export electricity to power tools or household appliances, wireless Apple CarPlay and Android Auto, a Digital Key system, and embedded Apple Maps navigation. Bidirectional charging in particular serves as a major selling point for contractors, allowing the truck to act as a mobile generator on remote work sites or provide emergency backup power during home blackouts.Pre-orders and formal reservation books for the Fathom open in early 2027. Initial prototype manufacturing begins at Ford's Louisville Assembly Plant in Kentucky during the first quarter of 2027.AdvertisementAdvertisementCustomer deliveries are scheduled to follow later in 2027 as a 2028 model year vehicle, with full trim breakdowns and option pricing locked in closer to launch.Become an AutoGuide insider. Get the latest from the automotive world first by subscribing to our newsletterhere.