Ford and Lincoln had a bad May as both brands posted big declines. Following the death of the Escape, Ford sales dropped 13.3%. Every Lincoln model posted declines, leading to a 20.5% drop. Ford’s first quarter sales fell 8.8%, so the company brought back employee pricing for all on May 1. The offer runs through July 6 and consumers can save around $2,000 on a number of models including the Bronco, Bronco Sport, and Mustang. Unfortunately for Ford, the incentive isn’t working as combined May sales tumbled 13.6% compared to a year ago. The automaker sold 190,828 vehicles last month, which was down 30,131 units from 2025. More: Ford’s F-150 Supply Cratered 40% And GM Smells Blood The drop can largely be blamed on Ford’s own decisions as sales of the discontinued Escape plunged 80.3% to 3,427 units. It’s also worth noting, once again, that Escape buyers aren’t migrating to the Bronco Sport as sales of the crossover dropped 8.3%. Interestingly, the Mustang Mach-E doesn’t seem to be benefiting from high gas prices. Sales were down 44% to 2,647 units, which stands in sharp contrast to the Hyundai Ioniq 5. That model celebrated its best May ever as sales jumped 28% to 5,002 units. Speaking of declines, the Expedition dropped 24.4%, while the F-Series fell 13.3%. The Ranger plunged 23.3%, while the Mustang saw a slight 1.8% decline. It wasn’t all bad news as the Explorer was up 8.8% to 22,316 units. The Bronco also reported a 5.2% increase, while the Maverick was up 10%. Lincoln Bloodbath While overall Ford sales fell 13.3% to 181,627 units, Lincoln plummeted 20.5% to 9,201 vehicles. A large part of this can be chalked up to the elimination of the entry-level Corsair. Sales of that model dropped 65.7% as inventories are starting to dry up. The bad news was compounded by the fact that every other vehicle also experienced declines. The gas-guzzling Navigator fell 10.8%, while the Nautilus and Aviator followed with declines of 7.6% and 6.1%, respectively. While there’s a lot of blame to go around, much of it can be pinned on the Blue Oval itself. Besides axing the Escape and Corsair, Ford no longer offers a hybrid crossover for mainstream consumers. That looks like an increasingly dumb move, especially when gas prices are over $4 per gallon and competitors offer multiple hybrids. Ford May 2026 Sales ModelMay 26May 25% ChgYTD 26YTD 25% ChgBronco Sport13,27214,472-8.358,80959,721-1.5Escape3,42717,395-80.320,87467,655-69.1Bronco15,38914,6295.263,65961,6243.3Mustang Mach-E2,6474,724-44.09,91719,258-48.5Edge00N/A03,040-100.0Explorer22,31620,5048.8104,89488,80718.1Expedition8,53711,298-24.432,84235,896-8.5Ford SUVs65,58883,022-21.0290,995336,001-13.4F-Series69,17579,817-13.3291,124342,971-15.1*F-150 Lightning 1,0461,902-45.03,99010,829-63.2Ranger4,8496,319-23.327,86928,238-1.3Maverick17,05515,50810.065,11273,706-11.7E-Series2,9983,379-11.315,24516,757-9.0Transit15,85915,2194.265,15662,1394.9*E-Transit7697-21.63774,045-90.7Mustang4,9205,010-1.824,82419,30928.6Total181,627209,386-13.3784,872884,006-11.2 SWIPE Lincoln May 2026 Sales ModelMay 26May 25% ChgYTD 26YTD 25% ChgCorsair8512,483-65.77,53510,957-31.2Nautilus3,2323,498-7.615,04416,003-6.0Aviator2,5822,749-6.110,90110,3135.7Navigator2,5362,843-10.88,4589,646-12.3Total9,20111,573-20.541,93846,919-10.6 SWIPE