BMW and Mercedes-Benz are rolling out their latest additions to their EV lineups, which include the GLC and C-Class from Mercedes, and the i3 and iX3 from BMW, to name the most notable. Tesla, meanwhile, is still making its own pioneering brand of electric luxury, and even though the American brand has already experienced a year's worth of controversy and headwind before we even hit the halfway mark in 2026, it's still a staple in the EV world. That said, BMW isn't letting up and plans to set the tone for modern luxury EVs with the Neue Klasse revolution. Pricing For The BMW iX3 Will Start At $61,500 Before Options And Delivery Fees BMWBMW just released pricing for the upcoming iX3, an electricSUV, or as Bimmer is calling it, an SAV. And while we don't know the exact pricing of the comparableMercedes-Benz GLC Electric, early predictions place it in or around the $60,000 range, which simply means we'll see the BMW v. Mercedes-Benz price wars continue on into the new age of electrification. In the Tesla-verse, we see the comparable Model Y enter at a much lower price — under $40,000, to be exact.That said, to reach the level of BMW or Mercedes-Benz luxury, especially in their current forms, one would need to spec the Model Y higher than the sub-$40,000 base model. The same goes for performance, as the BMW iX3 shifts out 463 horsepower and 476 pound-feet of torque, and the Mercedes-Benz GLC Electric pushes out a healthy 483 horsepower and 596 pound-feet of torque. In order to match those figures in a 2026 Model Y, one would need to look at the Performance trim, which sits at $57,490. In other words, we have a genuine electric luxury SUV bout on our hands, and an interesting one at that, considering each contender brings something different to the table. How BMW Plans To Secure The Win 2026 BMW iX3 interior shot showing dashIf you've been following BMW's Neue Klasse transformation, you'll see a mix of old and new — tradition and tech blend in a way that screams 2030-and-beyond. This could appeal to both those who enjoy Tesla's modern, minimalist design language, as well as Mercedes-Benz's classic German opulence.BMW There's also the addition of BMW's renowned road tuning, which is sure to set both the i3 sedan and iX3 SUV apart from any crowd. BMW's new Heart of Joy system brings innovative drive tech to the iX3, allowing it improved precision and a genuine performance car feel without sacrificing that smooth, all-important luxury driving experience. BMW places 0-60 mph at 4.7 seconds, which is slower than the Model Y Performance, though we assume the improved driving dynamics will make it an all-around joy to drive, even if it doesn't hit 60 mph in under four seconds. Range And Charging Are Very Competitive BMW The iX3 rides on BMW's new sixth-gen 800-volt architecture, which allows the SUV to travel up to 434 miles on a full battery and charge at a rate of up to 400 kW at DC fast charging stations. The new EV architecture allows owners to add up to 175 miles of range in 10 minutes when fast charging, or charge from 10 to 80 percent in 21 minutes using an 800-volt DC charging station. Speaking of, a NACS port is standard, so you can charge at Tesla stations.Compared to the GLC Electric and Model Y Performance, the iX3 manages to come out on top in terms of max range. However, as we all know with EVs, the optimal conditions in which to achieve those maximum range figures rarely happen, and BMW places the range window between 383 and 434 miles in the most optimal conditions, so range is still competitive among the three. We'll have a better idea of how this battle will shape up when Mercedes-Benz releases more info on the GLC Electric, though as of right now, the iX3 is looking poised to be a standard-bearer in the electric luxury SUV space.Sources: BMW, Mercedes-Benz, Tesla
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