In 2025, BBA all experienced varying degrees of decline in the Chinese market, with total sales for the three brands dropping by nearly 260,000 vehicles. The BMW Group officially released its full-year financial report for 2025. The report shows that the BMW Group achieved total revenue of 133.453 billion euros in 2025, a year-on-year decrease of 6.3%. Pre-tax profit was 10.236 billion euros, down 6.7% year-on-year; net profit reached 7.451 billion euros, a decrease of 3.0% year-on-year. Despite facing significant market pressure, the group’s pre-tax profit margin remained at 7.7%, flat compared to the previous year. In terms of deliveries, the BMW Group delivered approximately 2.4637 million BMW, MINI, and Rolls-Royce vehicles to customers globally in 2025, a year-on-year increase of 0.5%. Among these, sales of all-electric vehicles performed strongly, with full-year deliveries increasing to 442,100 vehicles, a year-on-year increase of 3.6%, accounting for 17.9% of total sales. This also means that one in every six vehicles sold by the BMW Group was all-electric. For the MINI brand, the proportion of all-electric vehicles was even higher, with one-third of its models now being all-electric. The new BMW iX3 50 xDrive As the BMW Group’s largest single market globally, the company faced performance pressure in the Chinese market in 2025. Data shows that BMW China’s full-year sales were 625,500 vehicles, a year-on-year decline of 12.5%. This level has fallen back to the sales range seen in 2017-2018. Looking at regional performance, the Chinese market saw a significant decline, while the European market grew by 7.3% and the American market grew by 5.6%. Public information indicates that the BMW Group had previously lowered its full-year profit expectations for 2025 due to factors such as US tariff costs and declining sales in the Chinese market. It is worth noting that in 2025, the German luxury brands “BBA” all experienced varying degrees of decline in the Chinese market. Among them, Mercedes-Benz China sold 575,000 vehicles, a year-on-year drop of 19%; Audi China sold 617,500 vehicles, a year-on-year drop of 5%. The total sales decrease for the three companies combined was nearly 260,000 vehicles. Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Annual Conference 2026 Facing challenges in the Chinese market, the BMW Group has designated 2026 as the “Year of the New Generation” and a “Big Year for Products.” In terms of products, the all-new BMW iX3 long-wheelbase version will be launched and produced locally. As the BMW model with the highest level of localization, it will be developed in coordination with the global model. Additionally, BMW, MINI, and BMW Motorrad will introduce approximately 20 new or facelifted models, covering nearly all segments, including mid-size, mid-large, and large vehicles.