Just a handful of brands have reported increased EV sales in the USA. Companies performing well include Toyota, Rivian, Lucid, and Cadillac. Audi’s EV sales collapsed by 89.6 percent in Q1, and BMW’s by 63.3 percent. It was inevitable that sales of new EVs would slide in the US after the Trump administration axed the long-standing $7,500 federal tax credit at the end of September. New data shows that sales fell off a cliff in the final quarter of last year, but they’ve since started to somewhat stabilize, indicating we may have hit a new normal. During the first three months of this year, 216,399 new EVs are estimated to have been sold nationwide. This is down 27 percent from the first quarter of 2025 and is also down 7.8 percent from Q4 2025. Read: EV Prices Are Falling, But Automakers Are Eating Nearly $8,000 Per Sale To Pull It Off While this decline is noteworthy, it was as significant as the drop-off seen in Q4 last year, when sales plunged 36 percent year-over-year and 46 percent from the previous quarter, which was the last quarter before the tax credit was axed. Cox Automotive “The U.S. EV market has clearly entered a new phase,” director of insights at Cox Automotive, Stephanie Valdez Streaty noted. “With federal incentives gone, the first quarter reflected a necessary reset – sales slowed and market share shifted. What comes next will be driven less by policy and more by fundamentals: more affordable products, smarter pricing strategies, and continued investment in infrastructure. Those longer-term fundamentals continue to support EV growth. The timeline has shifted, but the direction hasn’t.” The Losers And The Winners Most brands saw their EV sales slip significantly last quarter compared to the same period in 2025. For example, Audi’s EV sales were down 89.6 percent, BMW’s by 63.3 percent, Dodge’s by 87.7 percent, Genesis’ by 89 percent, and Honda’s were down 65.3 percent. However, there were a few exceptions to this general trend. For example, Lexus EVs rose 206.7 percent to 4,456 units, Rivian by 21.2 percent to 10,365, Cadillac’s by 19.8 percent, Lucid’s by 3.5 percent, and Toyota’s EV sales climbed 79 percent to 10,042, thanks to strong demand for the updated BZ. USA EV Sales BrandQ1-26Q1-25Diff.Acura734,813-98.5%Audi6355,905-89.6%BMW4,96313,538-63.3%Cadillac9,5517,97219.8%Chevrolet13,35919,186-30.4%Dodge2401,947-87.7%Fiat68448-84.8%Ford6,86022,550-69.6%Genesis1641,496-89.0%GMC2,9414,728-37.8%Honda3,3199,561-65.3%Hyundai12,66212,851-1.5%Jeep1932,595-92.6%Kia5,2798,695-39.3%Lexus4,4561,454206.7%Lucid2,5512,4643.5%Mercedes1,1123,570-68.9%Mini202669-69.8%Nissan7246,471-88.8%Porsche1,2804,358-70.6%Ram223––Rivian10,3658,55321.2%Subaru3,0413,131-2.9%Tesla117,300128,100-8.4%Toyota10,0425,61079.0%Volvo2,3433,026-22.6%VW1,1779,564-87.7%Other Brands1,2763,334-61.7%Total (Estimates)216,399296,589-27.0% SWIPE
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