Chinese EVs are blocked from US sale but dominate American social feeds. A third of US new-car shoppers now say they would buy a Chinese-built vehicle. A Beijing platform called DCar is helping US influencers to test these EVs. Chinese car brands can’t even sell their vehicles in the United States, yet they’re creating loyal fans across the country, largely thanks to targeted campaigns with the help of popular automotive content creators. If these brands ever do get the go-ahead to sell cars locally, established players will need to watch their backs. If you follow any of these influencers, you’ve probably seen plenty of Chinese cars being tested on American roads, despite not being available here. Forrest Jones, who helped to pioneer short-form car reviews on TikTok, has reviewed a bunch of these over the past couple of years, generating tens of millions of views. Read: China Is Blocked From Selling Cars In America, Yet Three Democratic Senators Still Sent This Letter Speaking with Bloomberg, Jones says some of his highest engagement comes from his Chinese car content. Last year, tech YouTuber Marques Brownlee tested the popular Xiaomi SU7 in the US, and that video alone, with 10 million views, reportedly generated $1.2 million in unpaid brand exposure for the company. The Chinese Are Taking Over Data from Sprout reveals that, thanks to Brownlee’s video and others, Xiaomi’s TikTok following jumped 20 percent in 2025. Remarkably, roughly half of these 7.8 million followers are from the United States. Videos like Brownlee’s also lead to spikes in inquiries from Americans. According to China EV Marketplace, a popular e-commerce platform that exports Chinese EVs overseas, it received more than 1,000 price-quote requests from the US after Brownlee released his video, with most seemingly unaware that EVs like the SU7 can’t be legally insured and titled in the US. A Chinese automotive content platform called Beijing Dongchedi Technology Co., or DCar, is helping give Chinese cars exposure in the US. Spun out of ByteDance, the company behind TikTok, in 2023, DCar has been “courting American influencers to create content for its mobile app and showcase Chinese tech,” Bloomberg writes, with 10 million daily active users in China. Bloomberg reports that in early 2025, DCar funded a trip to Alaska for YouTubers including Richard Benoit, better known as Rich Rebuilds, presenting him with a catalog of electric models such as the BYD Fangchengbao and Wuling Bingo before shipping the cars stateside. DCar covered Benoit’s travel and paid him a fee equal to “the price of a cheap Chinese EV” for his coverage, he told Bloomberg. The company told the outlet it purchased or rented all the models itself, with no participation from the carmakers, to maintain “objectivity and veracity.” In return, DCar gets a barrage of slickly produced influencer posts introducing it to a wider audience. For what it’s worth, Chinese brands like BYD and Xiaomi insist they have no immediate plans to start selling passenger cars in the United States. However, with loopholes potentially opening, you can be assured they’ll be lobbying hard to loosen regulations so they can gain access to the American market.
+10 others
