Autoblog and Yahoo may earn commission from links in this article.The Japanese Brand Next DoorToyota may be a Japanese car brand, but it has a distinctly American presence thanks to its massive U.S. operations and region-focused models such as the Tacoma. The automaker continues to compete against homegrown brands like Ford and Chevrolet in major sales categories with the RAV4 and Camry, as well as in NASCAR, America's premier stock car racing series.For America's 250th anniversary, which coincides with Toyota's nearly seven-decade run in the U.S., the automaker wants to offer a closer behind-the-scenes look with a new documentary called Built to Last: Toyota's Mobility Journey. The documentary will cover not only the brand's U.S. history, which began in 1957 with models like the Toyopet and Land Cruiser, but also its plans for the future, including the multi-powertrain approach that may have helped it avoid the billions of dollars in EV-related write-downs experienced by automakers such as Stellantis.ToyotaToyota's American FootprintToyota operates 11 manufacturing plants in the U.S., with its Kentucky facility serving as both its flagship American plant and its largest manufacturing facility in the world. The documentary will also provide a first look at the $14 billion "mega-site" in Liberty, North Carolina, designed to produce 30 gigawatt-hours of battery capacity annually for hybrids, plug-in hybrids, and BEVs assembled in the U.S.AdvertisementAdvertisementOver the years, the company has announced more than $60 billion in U.S. investments, providing Americans not only with mass-market vehicles and luxury models through Lexus, but also with thousands of jobs across the country.The documentary will also provide a "clear-eyed look" at Toyota's diverse electrified lineup, including the now-hybrid-only RAV4, which is also available as a plug-in hybrid, as well as EVs such as the bZ and C-HR. The automaker even offers a hydrogen-powered car with the Mirai, a model so niche that the company was sued over the lack of hydrogen refueling infrastructure. This approach is adopted, according to the press release, to meet "the needs of every type of American driver."ToyotaThe Road To 70 YearsBuilt to Last: Toyota's Mobility Journey will air on Discovery Turbo on June 27, 2026. Produced by Bader Media and funded by Toyota Motor North America, the documentary will be hosted by Dallas–Fort Worth broadcaster Celena Rae.Outside the U.S., Toyota continues to pursue its multi-powertrain strategy while battling Volkswagen for the title of the world's best-selling automaker, with Hyundai steadily closing the gap. At the same time, the company is more exposed to growing pressure from Chinese brands that offer advanced technology at increasingly competitive prices, with BYD even claiming it could overtake Toyota in global sales by 2030.(C) 2026 Doug Berger | DBPicsView the 3 images of this gallery on the original articleAdvertisementAdvertisementThis story was originally published by Autoblog on Jun 16, 2026, where it first appeared in the News section. Add Autoblog as a Preferred Source by clicking here.