Dodge is leaning heavily into its heritage to mark a significant milestone for its premier muscle car. To celebrate the 60th anniversary of the nameplate's 1966 debut, the automaker has announced a new, limited-run exterior color option called Purple Haze. The color will be exclusive to the 2027 model year and is available across the entire multi-energy Charger lineup.According to Dodge, this is the first time the specific Purple Haze hue has been used on a factory vehicle. The paint utilizes a high-gloss clearcoat engineered to shift in varying lighting conditions, displaying vibrant violet highlights in direct sunlight and darkening into a deeper, more muted purple when in the shade.Tapping Into Muscle Car Color HeritageThe inclusion of an eye-catching purple is a calculated decision based on segment data. Dodge notes that in the full-size car market, exterior color choice carries nearly three times more importance to buyers than the industry average, serving as a top-three purchase driver for the Charger specifically.AdvertisementAdvertisementThe strategy builds on the brand's historic "High Impact" paint program, which launched in 1969 and generated recognizable cult-classic colors like Go Mango, Sublime, and Top Banana. It also follows a long timeline of signature Mopar purples, including:Plum Crazy (1970s)In-Violet (1970s)Hellraisin (Recent generations)Pricing and Factory CustomizationThe Purple Haze paint option is open for ordering immediately and carries a U.S. MSRP of $795. Buyers looking to further alter the vehicle's appearance from the factory can pair the hue with several existing aesthetic options. These include Fratzog dual stripes, a selection of 10 different Mopar graphics packages, or a Satin Black painted hood.The new color option is un-restricted by powertrain or body style, meaning it can be optioned on the following 2027 configurations:Model / TrimPowertrain TypePeak HorsepowerCharger R/T3.0L Twin-Turbo Inline-6 (SIXPACK S.O.)420 hpCharger Scat Pack3.0L Twin-Turbo Inline-6 (SIXPACK H.O.)550 hpCharger DaytonaBattery Electric (Dual-Motor EV)670 hpInterested enthusiasts will be able to see the new finish in person next month. Dodge will give a Purple Haze-painted, 550-horsepower Charger Scat Pack its public debut at the Carlisle Chrysler Nationals in Carlisle, Pennsylvania, which runs from July 10–12.
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