Stellantis is looking to expand its presence in the affordable-car market as new vehicle prices continue to hover around $50,000 in the U.S. The automaker sees an opportunity to add more lower-priced models as the selection of affordable new cars continues to shrink.Stellantis CEO Antonio Filosa described the market for cheaper vehicles as a "huge opportunity" while speaking at the Automotive News Congress in Detroit, according to The Detroit News, as reported by Motor1. Stellantis plans to introduce nine new vehicles priced below $40,000, with two expected to cost less than $30,000.The strategy would give Stellantis considerably more coverage at the lower end of the market. Currently, excluding the Fiat Topolino, which is not directly comparable to a street-legal car, the Jeep Compass is the automaker's least expensive offering in America. Its starting price is below $30,000.The upcoming lineup will bring several additional options. Chrysler's new Airflow midsize SUV is expected to start below $40,000, while the Arrow and Arrow Cross will add two smaller models. The cheapest of the group could have a starting price as low as $25,000, potentially giving Stellantis an entry point well below most new vehicles sold in the U.S.a white jeep parked on the side of a roadRam will also enter the smaller pickup segment with the Rampage. The truck is expected to arrive in North America in 2028 and compete with the Ford Maverick. Stellantis is also reviving the Dakota, which is expected to remain below the $40,000 mark.Dodge could contribute another affordable vehicle through the GLH. The model is expected to be a midsize crossover aimed at the sedan and hot-hatch market, according to comments previously made by Dodge CEO Matt McAlear.Affordability is only one part of Stellantis' product strategy. The automaker is also expanding its use of hybrid and extended-range electric powertrains. Jeep has brought back the Cherokee with a hybrid system and plans an extended-range electric version of the Grand Wagoneer. Ram is likewise preparing the 1500 REV, with production reportedly scheduled to begin in April 2027.Filosa called the extended-range powertrain well suited to a niche group of customers, giving Stellantis another way to offer electrified vehicles without relying solely on conventional battery-electric powertrains.With several new models targeting price-conscious buyers, Stellantis is making affordability a major part of its North American strategy, in a market where rising prices have left fewer affordable new-car choices.