Polaris Signs Multi-Year Deal with Cleetus McFarlandATV.comATV.com StaffTue, September 15, 2026 at 5:18 PM UTCAdd us on Googlepolaris signs multi year deal with cleetus mcfarland, polaris offroad cleetus mcfarland article lgpolaris offroad cleetus mcfarland article lgPolaris is going full throttle with one of the loudest names in online motorsports. On April 7, according to Polaris, the powersports maker announced a multi-year partnership with YouTube creator, entrepreneur, and racer Garrett Mitchell. Millions of fans know him better as Cleetus McFarland.For anyone who's followed the Freedom Factory circus of tire smoke, big horsepower, and hands-on events, the fit makes sense. Cleetus built a community around loud, high-energy racing content. Polaris says it wants in on the action rather than watching from the sidelines.What the Deal CoversUnder the agreement, Polaris will help bring more of Cleetus' ideas to life. Fans get new ways to get involved. Cleetus and his team get seat time in Polaris machines, and his operations, content, and experiences at the Freedom Factory will be, in the company's words, "powered by Polaris."AdvertisementAdvertisementThe goal, according to both sides, is to introduce more people to powersports through Cleetus' events and channels. Polaris said the partnership was revealed with a video posted to YouTube the same day.Why Polaris Wants In"We are big fans of Cleetus and the community he has built. We couldn't just watch from the outside; we had to be a part of it," said Reid Wilson, President of Polaris Off-Road Vehicles. He added that Cleetus "brings a level of energy, passion and authenticity that reflects what American motorsports is all about."Cleetus, for his part, kept it on brand. "I built my community around freedom, horsepower, and having a good time, and Polaris fits that perfectly," he said. "They get the people, they get the spirit-hell yeah, brother-that's what we're all about."The Bottom LineFor Polaris owners, this is a marketing tie-in more than a new product reveal. There's no mention of specific RANGER, RZR, or XPEDITION models tied to the deal. No events have been announced yet. What's confirmed, according to Polaris, is that Cleetus and his Freedom Factory operation will run Polaris equipment going forward, with more fan experiences promised down the road. Follow the channel? Expect plenty of Polaris iron on screen.