Kia confirms midsize pickup with hybrid and range extender powertrain options. Truck targets US buyers with towing skills, off road ability and a roomy cabin. Wider Kia strategy includes more hybrids, EV growth and big US sales targets. Kia’s nearly ready to saddle up and ride into America’s most fiercely loyal segment, and it’ll be doing it with the help of two totally different electrified powertrains. We’ve known for a while that Kia, along with its Hyundai sister brand, are working on a pair of midsize pickups for the US. They’ll be proper body-on-frame trucks designed to deprive Toyota and Ford salesmen of truck hunters that might otherwise have snapped up a Tacoma or Ranger. What wasn’t confirmed until today at Kia’s investor briefing, is what will be under the hood of those trucks. A hybrid option seemed likely, but Kia CEO Ho Sung Song says the pickup will offer buyers the choice of both hybrid and range-extender electric powertrains. That means it won’t just be chasing the usual suspects like the Tacoma and Ranger, but could potentially steal sales from more bigger, high-tech machinery like the Rivian R1T and Tesla Cybertruck. Details are still thin, but Kia says the truck will offer proper capability where it matters. Expect solid towing, genuine off road chops and a roomy double-cab layout designed for real world use. Boulder’s Brother Current Kia Tasman. Underneath, it will share its rugged bones with a future Hyundai truck previewed by the Boulder SUV concept unveiled at the New York Auto Show earlier this month. Given the Boulder’s butch aesthetic, we can expect both trucks to have plenty of attitude, but hopefully it’ll be less ugly than the Kia Tasman truck (shown above and in the lead image) that’s sold in Australia and other markets. The Hyundai Boulder SUV concept. This new pickup won’t just be a niche addition either. Kia reckons it can shift around 90,000 units annually in North America, Auto News reports, and carve out a meaningful slice of the segment. That’s ambitious for a brand that’s never sold a truck in the US before, but then Kia isn’t exactly lacking in confidence these days. Hybrids For US, EVs For Europe The truck also fits neatly into Kia’s broader US push. The company is targeting more than one million annual sales stateside by 2030, with a 6.2 percent market share. To get there, it’s doubling down on hybrids, expanding from four to eight nameplates and adding electrified options to core models. That includes big hitters like the Telluride, which is set to gain hybrid and range extender variants, plus the Sportage, which Kia wants to push past 200,000 annual sales. Even the smaller Seltos is getting in on the action with a new look (seen above) and a hybrid version aimed at cracking six-figure sales. And while America gets a tough new truck, Europe is getting something much smaller but just as important. A new EV1 hatch is on the way to take on cars like the Renault 5, proving Kia’s strategy really does cover everything from city streets to dusty trails. Kia