Ford developing an affordable EV aimed at the Model 3 and Model Y. The new model is expected to ride on Ford’s flexible UEV architecture. A $30K electric pickup on the same platform is expected to arrive ahead of it. We’re in the third inning of a nine-inning game, says Ford’s CEO Jim Farley. What’s he talking about? Electric vehicle adoption. And the automaker has plenty coming down the pipeline before the game is over, he adds. Chief among those products is an affordable EV built to directly take on the Tesla Model 3 and Model Y. Ford has spent the past few years insisting it still believes in EVs, even as it slashed programs, killed the F-150 Lightning, and pivoted hard toward hybrids. That shift is one that plenty of other automakers are also going through, but none seem to have the exact same game plan as the Blue Oval brand. “We really want to bet on all of it. We’re going to have an all-hybrid lineup. So Bronco… everything you can buy at Ford will have a hybrid. We’ll also have EREVs for towing. We’ll have an all-electric, affordable vehicle to compete with Model Y and Model 3,” Farley said during an appearance on the Spike’s Car Radio podcast. That last part is the most notable. Ford already sells the Mustang Mach-E, a relatively affordable EV that offers similar benefits to the Model Y. At the same time, the Ford lags behind in several key metrics, including range, performance, charging speed, and more. Farley clearly wants to change that. To that end, the brand is working on something new and unique. This future Model Y/Model 3 fighter will almost certainly ride on the company’s Universal EV Platform, or UEV, a new architecture developed by a secretive “skunkworks” team made up largely of former Tesla and Formula 1 engineers. According to Ford, the platform can support up to eight body styles, including compact crossovers, sedans, pickups, vans, and larger SUVs. Ford’s first UEV-based model is expected to be a roughly $30,000 midsize electric pickup arriving in 2027. The Model 3 and Model Y rival would likely follow shortly after, potentially debuting later that year or in 2028.
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