The Ferrari Luce, the first-ever electric road car, was unveiled recently, drawing a ton of interest from the automotive world due to the brand’s reputation for Italian design, conventional horsepower, and a traditional sports-car legacy.Former Ferrari chairman Luca Cordero di Montezemolo addressed the design of the new electric car unveiled by the famous Italian brand.Ferrari unveiled the car with the help of its two F1 drivers, Lewis Hamilton and Charles Leclerc, who drove the car.AdvertisementAdvertisementThe introduction was fittingly delivered by motorsport figures as F1 becomes increasingly powered by electric energy rather than conventional energy.The Ferrari logo decorates the back of the 1980 Ferrari 308 GT4 at the Gooding & Co auction in Scottsdale on Saturday, Jan. 18, 2020.The Ferrari logo decorates the back of the 1980 Ferrari 308 GT4 at the Gooding & Co auction in Scottsdale on Saturday, Jan. 18, 2020.However, the design of recent electric cars from brands known for their traditional superstars has been met with mainly negative reception, and the Luce is no exception.Di Montezemolo echoed a sentiment shared by others.“If I said what I really think, I’d harm Ferrari. We’re risking the destruction of a myth, I’m very sorry about that. I hope they at least remove the Prancing Horse from that car,” the former executive said.The Ferrari Luce’s designThe car is full of smooth edges and lacks the aggressive characteristics of any Ferrari from the past. LoveFrom, the creative agency founded by former Apple chief designer Jony Ive, was responsible for designing the car.AdvertisementAdvertisementRather than just “attach batties” to an existing Ferrari model, the Italian car brand was aiming for“We want to bring something that we consider as a game changer, really talk in a different language,” Ferrari’s chief commercial officer, Enrico Galliera, said. “We can maintain our current [design language], which is the current offer, satisfying our clients, and we want to test something completely different with different approaches.”The car is set to retail for $640,000 or more, making it a massively expensive car for everyday use. The high price, along with the negative reaction from many observers, has contributed to a 4% drop in Ferrari stock.While the initial wave has been polarizing, Ferrari will likely stick with the design and concept of an electric car for a while, hoping to get a piece of the electric car market.