A 1970 Cadillac Eldorado modified by George Barris is up for auction. The pimp-style custom’s steering wheel features a huge Cadillac crest. New, it cost basketball star Charlie Scott the equivalent of $110k today. Can you tell one new-car interior from the next? Okay, I know there are plenty of car cabins that are distinctive, but there are also a ton which aren’t. Chinese brands are particularly lacking in imagination, defaulting to an obvious tablet touchscreeen on an otherwise barren dashboard, a look Tesla pioneered years ago. Yawn. Maybe a vintage modified Cadillac, from a time long before touchscreens, offers one possible way for brands to help differentiate their cars from the models in the rival showroom next door and add a new twist on luxury design. Related: Mercedes Refuses To Kill The Big Screens, Even As It Admits Buttons Won The car is a 1970 Eldorado, though it looks rather different to the examples rolling off GM production lines that year. It was customized when new by George Barris in the pimp style originally developed by Les Dunham. So it has the Superfly headlights, decorative landau roof irons, claw-style fake spinners for the 15-inch wheels, and a Cadillac Goddess-style hood ornament. Barris called it the del Cavallero, and it reportedly cost its original owner, basketball star Charlie Scott, $13,000 when new. That kind of money would have bought you two factory fresh Corvettes with change to spare, and equates to around $110,000 in today’s dollars. Wheel Of Fortune Bring a Trailer The del Cavallero will definitely draw more attention than your average new $110,000 car today, but it’s the interior, not the exterior that’s of real interest. Specifially the incredible steering wheel, which features a massive, ornate Cadillac crest that takes up almost all of the space inside the steering wheel rim. It looks kind of ridiculous and over the top, which I guess was the point, but I can’t help thinking that the idea could work on modern cars as a way for modern automakers to ram their branding down our necks. It wouldn’t have worked in the 1990s when airbags were big and ugly and we still needed to see through the wheel to the gauge cluster. But with modern tiny airbags and head-up display tech it just might (Super) fly. Steering Wheel Design Is Getting Bolder BMW Not just work with Cadillacs, but pretty much any brand from VW to Porsche, Ford, Chevy and many more. I’ll accept that its an avant-garde idea, but with BMW having already broken us out of comfort zone with a strange four-spoke wheel on the new iX3, i3 and facelifted 7-Series, maybe we’re ready to accept something radical. At least it would help you remember whether you’re in a BYD or an XPeng.Until that happens, and Cadillac gets adventurous with its SUV interiors, if you like the idea you might have to settle for buying this car. It’s up for auction on Bring a Trailer and you can check out the full listing here. Bring a Trailer