Chrysler's Survival Plan: Rebadged Fiats At $25KTheTruthAboutCars.comTTAC News StaffSat, September 12, 2026 at 4:34 PM UTCAdd us on Googlechrysler s survival plan rebadged fiats at 25kFor the better part of a decade, Chrysler has been a brand kept on life support, its lineup shriveled down to the Pacifica minivan. There was serious talk of killing it off entirely or converting it into some vague "mobility business." Now Stellantis has a different idea: turn Chrysler into the cheap option.chrysler s survival plan rebadged fiats at 25kBack in May, Stellantis laid out plans for its brands during a financial markets presentation and confirmed three new Chrysler crossovers to join the Pacifica. Those are now known as the Arrow and its coupe-styled sibling, the Arrow Cross, in the compact segment, plus a midsize Airflow.Here's the part the marketing department would rather you skip past: the Arrow and Arrow Cross are Americanized versions of Fiat's Grizzly and Grizzly Fastback, which go on sale in Europe later this year. Chrysler design chief Ralph Gilles told CarBuzz that only the lighting elements on the grille will change for U.S.-market cars, expected to land next year as 2028 models. So the transatlantic makeover amounts to fiddling with the headlights.AdvertisementAdvertisementChrysler originally hinted at a starting price under $30,000 for the Arrow duo during that financial presentation. Automotive News now reports the figure will land closer to $25,000, with the midsize Airflow starting around $35,000, according to the same report. That would make Chrysler the budget brand in Stellantis's U.S. portfolio, aimed at families who just want cheap, practical transportation.chrysler s survival plan rebadged fiats at 25kThe mechanicals go global. The Grizzly twins ride on Stellantis's new Smart Car Platform, a modular design supporting both combustion and electric powertrains. The Airflow, the on-again, off-again production version of the 2022 concept, uses STLA One, which also handles ICE and EV. Americans reportedly see that architecture first in a next-gen Jeep Cherokee due around 2029.Two catches worth flagging. Rebadging Europeans doesn't automatically work here, as the short-lived Dodge Hornet proved. And production of the Grizzly and Arrow is reportedly handled in Morocco, which raises a fair question about whether that $25,000 price survives to 2029.[Images: Stellantis]Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.