Autoblog and Yahoo may earn commission from links in this article.The Next Phase For AcuraThe new Acura Nexera isn't going to be just another one-off concept. It will play a much bigger role in the brand's future in the next three years. Acura plans to make this its main design language moving forward, but the company states that it will be more than just a new face that we should look out for.We're headed for a major product update for 2030 and beyond, and Acura's also leaning more into hybrid versions of existing models, advanced autonomous driving tech, and EVs far down the line. On top of all of that, we may even get a full production version of the Nexera.Course-CorrectingMotor Trend spoke to the brand, and its executives got to talking about what's been up in the past eight months. Steps were taken, but not a lot of strides, as some complications with Acura's parent, Honda, have arisen in recent years.AdvertisementAdvertisementHowever, a recent press roundtable discussion has confirmed that Acura will be doing a lot more in the future, and that it's all a matter of time before the brand releases something exciting once again. Acura's going to be in a better position to compete with the rest of the market, hopefully."The next three to four years are critical for Acura," American Honda president and CEO Eiji Fujimara told reporters. "We are rebuilding the brand." Part of that plan involves the Nexera concept, whose name combines "next" and "era." Its new design is meant to get buyers more interested in Acura while making it clear that the brand is moving in a new direction.More Cars to Come… EventuallyAcura's not looking to do a fast break for new models. In fact, some of its models aren't due for another update until 2029. However, there are some cars that might receive a hybrid update in the near future, including the ADX and the RDX.The other thing about Acura and its plans is that there is going to be a deemphasis on fully electric vehicles; not because it doesn't want to, but because the market landscape has changed. Now, it appears that hybrids will become the main focus, and the bigger deemphasis will be reserved for PHEVs, which, apparently, consumers aren't too keen on in Honda's eyes.AdvertisementAdvertisementGary Robinson, vice president of Acura's auto strategy, commented on the market's preferences, stating: "Hybrid demand across the board is stronger than ever. There's no reason why the technology wouldn't come to segments we're not currently serving, like the ADX and HR-V."A Nexera Coupe To Come?The exciting news surrounds the Nexera. While Acura hasn't confirmed or denied that it's thinking about turning its concept into a production model, it hasn't completely dismissed it. During the roundtable, Motor Trend was able to report that Acura's creative director and vice president of auto design, Yasutake Tsuchida, said "yes" when asked if he would like to create a sports car based on the concept.American Honda's CEO, Fujimara, said, "I would like to do this car. I would like to do it with an engine, personally, but we will do what the customer wants, if that's engine or hybrid or EV."While it's not definite, Acura and Honda's executives aren't closing the door on bringing this project into a full production unit. The thing is, Acura execs want to, but can the brand handle it?This story was originally published by Autoblog on Aug 30, 2026, where it first appeared in the News section. Add Autoblog as a Preferred Source by clicking here.