It's All About The BadgeRange Rover is the essence of SUV luxury; it has become a status symbol, much like a Rolex or a Louis Vuitton Bag. Make no mistake: it's just about the badge these days, because Range Rover doesn't forget its roots as a truly capable, rugged off-road builder.Now that it's added luxury to its calling card, Range Rovers in base form are costly, but what happens if you want to spec your own car and add all the options they offer? We did just that in another installment of playing with an automaker's configurator.Range RoverThe $300,000 Range Rover EVPart of the luxurious, premium experience is the hassle-free shopping experience, and Range Rover does it well with its own configurator. Unlike other automakers, it doesn't overload you with information and multiple pages; the Range Rover configurator is a simple, scroll-down, one-page layout, all laid out well.You'd expect a ton of costly options for your vehicle, but surprisingly there aren't many; instead, just a handful of high-priced items drive up the price. You start by choosing the body configuration; there are 3 choices: Standard Wheelbase ($113,500), Long Wheelbase 7 Seats ($120,700), and the option we chose, Long Wheelbase with a whopping starting price of $179,500. Next, you get to choose the powertrain type; we decided to go for the EV, which has 542 hp and a full range of 360 miles (according to the website).Next up is choosing the variant; our current base price is still $179,500, but jumping to the top-of-the-line SV Ultra bumps that up by $95,500 to a new total of $275,000. On the exterior, Range Rover already offers plenty of free color options, but you can add 2 special colors (Icy White Gloss Finish, Ionian Silver Satin Finish) for $2,000 each. Choosing the SV Ultra means you already get standard equipment, like the rims and painted brake calipers. Inside, you also get Perforated Ultrafabrics and Kvadrat seats and headlining. Even the Gloss White ceramic controls and the Natural Light Wood Veneer come as standard.Range RoverOther Costly BitsAgain, it's surprising how little you can spec on the SV Ultra for exterior and interior options, but there are still a few add-ons you can get. Adding the Cold Climate Pack costs an additional $550; if you want premium interior and storage protection, that's an extra $775, and mudflaps to protect your paint add another $425. The costliest extra is the SV Electrostatic Sound system that Range Rover says delivers "an acoustic experience so flawless and accurate, it feels like you're at a live performance." If you want a concert in your Range Rover, that feature costs an extra $12,570.All in all, the build totaled $296,260, which is a lot of money; compared with its main rivals, the Range Rover is already priced much higher, and at this price point, it sits much closer to ultra-luxury options like the Bentley Bentayga and Rolls-Royce Cullinan.Range Rover