WRX sales rebounded just as the model seemed to be losing momentum. The new entry-level version starts at just $33,995 in the U.S. Price cuts now extend across every other version in the performance range. After reintroducing the entry-level version of the WRX and cutting prices across the range, Subaru has managed to not only boost sales but also to reinvigorate interest in a model that desperately needed it. Subaru sold 1,233 WRXs in the United States in June. That figure looks small next to the 16,288 Foresters and 14,074 Outbacks that moved in the same month, but it marked a 252.3 percent jump (or nearly 4x) over the 350 WRXs sold in June a year earlier. Through the first half of the year, sales of the sports sedan climbed 10.5 percent, rising from 6,431 to 7,108 cars. The return of an entry-level model in January was almost certainly behind much of that gain. It starts at $32,495, which undercuts the cheapest 2025 version by $5,255. Subaru hasn’t broken out sales for this trim specifically, though there’s little reason to doubt it found a ready audience, especially among buyers who plan to modify their WRX with aftermarket parts and would rather not pay for factory equipment they intend to swap out anyway. Read: Subaru Is Raising Extended Warranty Prices, And Is Partly Blaming Your State Significant price cuts have also been made across the rest of the WRX line-up for 2026. For example, the WRX Premium now starts at $33,995, representing a $3,755 saving compared to last year. The WRX Limited is also cheaper, available from $38,995, down $3,685 compared to the year prior. Subaru also reduced the starting price of the WRX GT, equipped exclusively with a CVT, by $2,710 to $44,995. The most performance-focused version, the WRX tS, now starts at $44,995, a saving of $2,710. Forester And Outback Thrive The WRX wasn’t the only model to enjoy a fruitful June. Sales of the Outback, which morphed into a more traditional SUV shape last year, have increased 32.7 percent, with 14,074 sold last month alone. However, sales through the first half are still down 14.1 percent, to 62,958, compared with 73,257 sold over the same period in 2025. Sales of the Forester were also up 43.6 percent in June to 16,288. The Forester also stayed Subaru’s best-selling model for the sixth month running, and the Crosstrek posted its strongest June yet at 16,050 sales. Subaru noted that hybrids and electric vehicles made up more than 20 percent of its June total. Subaru Sales USA 2026 ModelJun-26Jun-25% ChgYTD ’26YTD ’25% ChgAscent3,6783,09518.8%19,61821,479-8.7%BRZ2112062.4%1,5521,665-6.8%Crosstrek16,05015,9940.4%87,62390,334-3%Forester16,28811,34343.6%107,85495,97212.4%Impreza1,4492,055-29.5%8,38214,978-44%Legacy561,689-96.7%2,18111,158-80.5%Outback14,07410,60832.7%62,95873,257-14.1%Solterra2181,175-81.5%5,1376,501-20.9%Trailseeker95300%2,43600%Uncharted69900%2,49100%WRX1,233350252.3%7,1086,43110.5%TOTAL54,90946,51518.1%307,340321,775-4.5% SWIPE
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