2027 Genesis GV90: Flagship EV LuxuryGenesisPillarless coach doors, 180-degree swiveling lounge chairs, pop-up screens, and real wood and stone interior trims. No, this isn't another concept car—it's what happens when a hungry up-and-coming luxury automaker sets its sights on the Cadillacs, Range Rovers, and even Rolls-Royces of the world. The new 2027 Genesis GV90, the company's first true flagship vehicle, aims to serve as the spoiler for those older established brands with a blend of bleeding-edge EV technology and old-school luxury, bringing features typically reserved for concept cars to a broader group of luxury buyers.Opening UpWhen it comes to old-school luxury, there's nothing quite like the timelessness of pillarless coach doors. The design, which blends normal front-opening front doors with independent rear-opening doors and eliminates the B-pillar to provide an elegant, open feel, hasn't been seen on a new car since at least the mid-1960s because of the crucial role B-pillars play in both structural stability and crash safety.Yet Genesis says it cracked that code for some versions of its new GV90.AdvertisementAdvertisementThe range-topping GV90 Neolun will feature independently opening and closing coach doors, thanks to a "hidden B-pillar" incorporated into the doors themselves, structural reinforcements, and a novel new door hinge. These all work in concert to provide the elegance of a classic coach door–equipped luxury car and the safety of a 21st century automobile.GenesisFunctionally, those hinges allow Genesis to make the concept work. The new "dual-motion hinge" allows the rear door to open independent of the front by first popping the door out, then rotating it outward and open via an electric motor. Helping reinforce the body are high-strength steel beams in the doors where B-pillars would traditionally be along with a thick "roll cage" implemented into the vehicle's frame that, along with an airbag system including a roof airbag, Genesis claims helps the GV90 Neolun match the crash safety of conventional vehicles.The standard GV90, on the other hand, sports traditional front and rear doors. Both versions feature the same clean, unique, and uncluttered exterior design and benefit from a body structure made extensively of aluminum with steel reinforcements around the battery pack, an effort, we suspect, to keep the SUV's curb weight in check.Multiple seating options will be available, the choice of which dictates some of the interior experience. The standard 2027 Genesis GV90 sports three rows with room for up to seven people, while the GV90 Neolun is available with an "executive suite" sporting four seats, a partition behind the second row, and an enlarged trunk. The Neolun features motorized swiveling front seats that, when parked, sees the front seats rotate 180-degrees to face the rears. An integrated executive-style second-row console, refrigerator, and pop-out tables are designed to facilitate both work and play. The GV90 Neolun also includes a heated wood-veneer floor, in addition to the SUV's other luxury trappings, to further elevate its cabin.GenesisWhile the standard GV90 loses the heated floor and spinning seats, it otherwise sports the same luxury trappings as its coach-door sibling. At first pass, some might even call the new Genesis contemporary, with a large infotainment screen, some buttons beneath, and a traditional center console featuring the rotating crystal drive selector also seen on other Genesis models, such as the GV60. But look closer, and some details stand out.AdvertisementAdvertisementBoth GV90 models, for instance, feature an alluring mixture of colors (such as forest greens and royal purples), textures (wool and cashmere), and materials (from traditional wood to stone). The seats themselves are thronelike and finished in quilted and tufted leather, each featuring 15 individual air cells inside for adjustability and massaging ability.The technology found in the GV90 is also quite new, if not for the industry then for the Hyundai conglomerate as a whole. The big screen, for instance, measures 23.6 inches when the car is in drive and can raise to transform into a 24.6-inch display when parked to watch content and take advantage of the 25-speaker Bang & Olufsen Dolby Atmos–capable audio system. That's enabled by the North American debut of Hyundai's new Pleos Connect infotainment software. Visually and functionally taking inspiration from Tesla's operating system, this new software suite unlocks a whole range of software-defined vehicle functions and customizability that hasn't yet been seen in a vehicle from a 20th century automaker, including an app store (the system runs on Android's automotive operating system) and its own AI agent, Gleo AI. Although Pleos has the ability to turn the driver's half of the screen into a digital dashboard, we're not sure how it will function here, as it is supported by a 25.5-inch head-up display with augmented reality functionality.GenesisLike EVs from Tesla or Rivian, the Genesis GV90 has no start button; as the doors close and the driver puts their foot on the brake pedal, the shifter and infotainment system controllers move into position, and the car starts.Get MovingSpeaking of driving the GV90, bringing all this tech together is a new Genesis-exclusive EV platform dubbed eMP. A (we suspect) lengthened and widened version of Hyundai Motor Group's modular eGMP platform, in the Genesis it sports a 127.8-inch wheelbase, 208.1-inch length, 79.9-inch width, and 71.5–71.9-inch height, depending on whether you opt for the GV90 on its 22-inch wheels or the GV90 Neolun on 24-inch rubber. That puts it within spitting distance, size-wise, of the long-wheelbase Range Rover, Rolls-Royce Cullinan, and the upcoming Audi Q9.AdvertisementAdvertisementUnderpinning the platform is a 123.5-kWh battery pack, the largest ever installed in a Hyundai Motor Group product. Genesis says early estimates have the GV90 clearing 310 miles on a single charge, and it claims the GV90's pack can recharge from 10 to 80 percent in 22 minutes—a figure that puts it in line with the Group's other 800-volt electric SUVs, such as the Hyundai Ioniq 9 and Kia EV9.GenesisPowering the GV90 is a pair of new motors, each with its own electronically controlled limited-slip differential for improved traction and performance. The front motor is good for 322 hp and 258 lb-ft of torque, while the rear is slightly more powerful, producing 335 hp and 332 lb-ft. The two units combined produce 657 hp and 590 lb-ft.The GV90 rides on a multichamber air suspension paired with an electronically controlled suspension that Genesis says is tuned for a soft, controlled ride. Other performance hardware includes four-wheel steering, with the rear wheels capable of 5 degrees of deflection, allegedly allowing the GV90 to match the turning radius of a midsize car.How Much and When?Genesis isn't talking about pricing for the 2027 GV90 just yet, but we suspect the base GV90 will be the first Genesis to crest a $100,000 starting price. If Genesis continues its strategy at aiming for the heart of the market with pricing—meaning undercutting more established luxury automakers while still offering more perceived value in equipment and technology—we think the GV90 Neolun will split the difference between vehicles like the $150,000 Cadillac Escalade IQ and $180,000 Mercedes-Maybach EQS SUV, winding up around $165,000 or so to start.AdvertisementAdvertisementAs for when shoppers will begin to see this concept-turned-production car at their local Genesis store, the wait shouldn't be long. Genesis targets the 2027 model year for the new GV90, which should put examples on streets by Summer 2027.Photo credit: GenesisPhoto credit: GenesisPhoto credit: GenesisPhoto credit: GenesisAdvertisementAdvertisementPhoto credit: GenesisPhoto credit: GenesisPhoto credit: GenesisPhoto credit: GenesisAdvertisementAdvertisementPhoto credit: GenesisPhoto credit: GenesisPhoto credit: Genesis