Autoblog and Yahoo may earn commission from links in this article.Emerging SegmentThe luxury market is actually still a growing segment, and a highly competitive one at that. We're seeing automakers come out with high-spec'd luxury models that would put private jets and yachts to shame.Genesis is Hyundai's luxury nameplate, and in recent years has really upped its game and has started to challenge industry leaders like Lexus, Infiniti, and Acura. Now it's going after the establishment like Range Rover, as new details about the upcoming GV90 have just come to light.Instagram: koreancarblogThe Pinnacle Of The LineupThe Genesis GV90 has a lot riding on its shoulders; not only is it the newest in a growing line of moderately successful Genesis cars, but it is also set to be the brand's new flagship model. It has been called the pinnacle of the brand's luxury capabilities, having already been confirmed to come with Rolls-Royce-style coach doors; more details have emerged that might give the GV90 a more luxurious edge.AdvertisementAdvertisementGenesis Europe Managing Director Peter Kronschnabl told Autocar that they wouldn't be holding back on any of the luxury features set to be put in the GV90. He says that they are keen to show what they can do at the very top of luxury mobility. He goes on further to confirm that the GV90 will have a theatre screen for in-car entertainment; this, along with the inclusion of luxury "features and technology," will set the GV90 apart. In other news, some South Korean media have reported seeing a GV90 prototype in a luxurious 4-seater configuration, featuring wooden flooring and heavily quilted leather seats.YouTube / @shorts_carSize Matters For LuxuryWith a 4-seater prototype seemingly in play for the GV90, it also wouldn't be surprising to see Genesis offer it as a 7-seater, considering it will be a massive SUV. Reports claim it'll be even bigger than the already sizeable Kia EV9 and Hyundai Ioniq 9, both of which share its platform.Reports also say that the GV90 will be powered by a 500-hp dual-motor electric setup. The 110 kWh battery pack is also designed to give the GV90 a full range of 350 miles or more. Genesis is expected to launch the GV90 soon, with a timeline also close to the launch of the GV60 Magma, the newest performance car from the luxury marque.Adam Lynton/AutoblogThis story was originally published by Autoblog on Jul 20, 2026, where it first appeared in the News section. Add Autoblog as a Preferred Source by clicking here.