FerrariA Ferrari sales consultant may never have received such a brutal reply to a promotional email as he did from a hypercar collector, who expressed his displeasure at the brand's Luce electric vehicle, worth $700,000, that was unveiled at the end of May.The Luce looked unlike anything else that Ferrari had created before, as the company sought to pursue an entirely different design philosophy for its first all-electric car.Although Ferrari sold out its EV allocation to China in no time, there are still those who dislike it for being entirely different from a fire-spitting internal combustion hypercar.AdvertisementAdvertisementA car collector has shared the sales email on social media, where it quickly went viral, and he even asked the sales consultant to pass on a key message to the senior management of Ferrari.Ferrari Salesman Emails Hypercar Collector to "Secure" the "Exciting" LuceFerrariHypercar collector Jeffrey Cheng posted screenshots of the email sent by Ferrari sales consultant Lee Perkins, presenting him with the "opportunity" to "secure this new model." He not only praised the Luce but also asked Cheng if he would like to add the EV to his garage. Perkins wrote:"Now that Ferrari has introduced the all-new Luce to the world, we are reaching out to a select group of Ferrari owners and electric vehicle enthusiasts who may appreciate an early opportunity to secure this exciting new model. While the Luce represents a new chapter for Ferrari, one thing remains unchanged: the driving experience. From its exceptional handling and responsiveness to the connection it creates between driver and machine, once behind the wheel, you will immediately recognize the essence of Ferrari.AdvertisementAdvertisement"The Luce represents Ferrari's vision for the future while maintaining the performance, innovation, and exclusivity expected from the Prancing Horse. Its philosophy is simple: Ferrari Forever. The Luce is not an electric car that happens to be a Ferrari—it is a Ferrari that just happens to be electric."At this stage, we are simply identifying those who would like to learn more about the vehicle, the ordering process, and potential allocation opportunities."Is the Ferrari Luce something you would consider adding to your collection or garage?"Notably, some Ferrari models are available only to existing Ferrari owners. But it is not known if the company has imposed such conditions on the Luce.Cheng Wasn't Letting This SlidePhoto Courtesy: Autorepublika.In his reply, Cheng did not hold back from revealing his opinion about the Luce, going to the extent of saying that the EV does not deserve to have the Ferrari badge. He wrote:AdvertisementAdvertisement"You honestly have to be kidding me, Lee. I wouldn't be caught dead in this thing!"I'm almost embarrassed for Ferrari's sales consultants worldwide-including yourself. Having to try to "sell" this abomination is a task I wouldn't wish on my worst enemy."The Luce isn't worthy of a Hyundai or Kia badge, let alone a Ferrari badge. It's an absolute joke on so many levels that it's literally unfathomable a group of Italians -arguably some of the best automotive designers in the world-could approve something so completely un-Italian."The only customers who will buy this car are those who want to be good little boys and girls and play the Ferrari allocation game. I, for one, wouldn't drive this thing if it were free.AdvertisementAdvertisement"It's embarrassing as a design, and even more so when it costs over $700,000 by the time you factor in taxes and registration. For that kind of money, you could buy the very best EVs from Tesla, Rivian, and Lucid, and still have enough. left over to charter a private jet for an incredible vacation anywhere in the world."What a joke."I'm genuinely sorry that you have to participate in this farce."And by all means, feel free to share this email with anyone at Ferrari. They deserve to hear it."Is the Luce That Bad?The biggest factor behind the Luce-bashing on the internet is the fact that Ferrari went in a very different direction, because many Ferrari purists have criticized its styling, and also because it is now powered by batteries.AdvertisementAdvertisementBut Ferrari may have expected some form of backlash before it unveiled the car because a major shift away from tradition is always tough. The Luce clearly suggests that the Italian brand is targeting a new customer base.Guessing Headlights recently reported how all of the 88 units of the Luce that were allocated to China sold out immediately. That suggests Ferrari's strategy is paying off, at least in the Chinese market.