bore and stoke ep 29 moto marketing buzzwords behind the scenesHow much of what you read and watch about new motorcycles is actually true, and how much is just corporate marketing hype?On this episode of the Bore and Stoke podcast, we tear down the curtain separating motorcycle media from the giant OEM marketing machines.We dive into the corporate side of the landscape, breaking down some of the tactics of how brands try to engineer "hype" before a wheel even turns. Meanwhile, Troy and Ryan share their first-hand, boots-on-the-ground experiences from global press launches. What happens when a manufacturer flies you halfway across the world, puts you up in a luxury hotel, and hands you the keys to a bike on a perfectly curated racetrack? How do you strip away the glamour to figure out if a motorcycle is actually good for the average rider?AdvertisementAdvertisementFrom the evolution of motorcycle journalism to the rise of influencer culture, the guys debate whether modern bike reviews can still be trusted - and share a few hilarious behind-the-scenes stories along the way.Drop a comment below: How has a manufacturer's marketing influenced the bike you bought?Bore and Stoke Ep 29: Moto-Marketing Buzzwords & Behind-the-ScenesWe'd like to extend a special thank you to our podcast sponsor, the Honda CRF450R. So good, the only competition is yourself. Learn more about the CRF450R here.Listen to 😴 Bore & Stoke 🤙 on your favorite platform:SpotifyAppleiHeartRadioAmazon MusicPandoraBecome a Motorcycle.com insider. Get the latest motorcycle news first by subscribing to our newsletter here.