4 Car Models With Massive Price Drops That Could Get Even Cheaper in Fall 2026MoneyLionGabriel VitoSat, September 12, 2026 at 5:00 PM UTCAdd us on GoogleKevin Mazur / Contributor · Getty ImagesNew car prices haven't changed much this year. The average buyer paid $49,758 in June, up just 0.6% from a year ago, according to a Kelley Blue Book report. But a handful of 2026 models got cheaper.For this list, a massive price drop means a manufacturer-set reduction of at least $7,500 and roughly 10% from the previous price. The four 2026 car models below clear both marks. Those declines make the models worth watching for further discounts as the market moves into the 2027 model year this fall.2026 Mercedes-Benz EQS SUVMSRP reduction: $15,300 or 14.5%AdvertisementAdvertisementAccording to Mercedes-Benz USA's 2025 and 2026 model-year pricing, the EQS SUV started at $105,250 for 2025 and now starts at $89,950 for 2026. That puts the 2026 entry price $15,300 lower.This compares the cheapest EQS SUV offered each year, not the exact same version. Mercedes-Benz removed the entry-level EQS 450+ and now starts the lineup with a different all-wheel-drive version, the EQS 400 4MATIC, at a lower price. Because Mercedes-Benz changed the entry model, the $15,300 figure represents a lower starting price to enter the lineup, not a discount on the same vehicle.2026 Mercedes-Benz EQE SedanMSRP reduction: $9,950 or 13.3%Also according to Mercedes-Benz USA's 2025 and 2026 pricing, the EQE sedan started at $74,900 for 2025 and now starts at $64,950 for 2026.AdvertisementAdvertisementThis compares the cheapest versions offered each year, not the exact same vehicle. Mercedes-Benz replaced the entry-level EQE 350+ with the more powerful EQE 320+, but lowered the cost of entering the lineup by $9,950.2026 Hyundai Ioniq 5MSRP reduction: $7,600 to $9,800 or 17.8% to 19.8%Hyundai Motor America said it reduced prices across the 2026 Ioniq 5 lineup by an average of $9,155. Depending on the trim, the reductions range from $7,600 to $9,800.According to Hyundai's pricing table, the entry-level SE Standard Range fell from $42,600 to $35,000 before destination charges. The SEL rear-wheel-drive model received the largest reduction, falling from $49,600 to $39,800.AdvertisementAdvertisementHyundai said the reductions were intended to make the Ioniq 5 more accessible and competitive as market conditions shifted.2026 Honda PrologueMSRP reduction: $7,500 or 15.8%Car and Driver reports that Honda cut MSRPs across the 2026 Prologue lineup by $7,500. The Prologue EX now starts at $39,900 before destination charges, down from $47,400. Honda's website lists the lower starting price.Honda also reduced some dealer incentives, Cars.com reports, so the lower MSRP may not save every buyer an additional $7,500.The Bottom Line"A low price is often the market pricing in a problem, not handing you a gift," said Tom Johnston, founder and chief marketing officer of Speedy's Cash for Cars.AdvertisementAdvertisementThe lower 2026 sticker prices are real, but incentives can still affect the final cost. Before buying, ask for the total price after discounts and fees rather than comparing MSRPs alone.Methodology: We only counted official sticker-price cuts, not temporary rebates or lease deals. Each 2026 model on this list is at least $7,500, also the value of the expired federal electric vehicle (EV) tax credit and roughly 10% cheaper than its 2025 comparison. Honda and Hyundai offered the same versions in both years. Mercedes-Benz changed its cheapest versions, so we compared the lowest-priced model offered each year and explained the difference. We are not predicting another official price cut. Any additional savings this fall would come from dealer discounts and are not guaranteed.This article was provided by MoneyLion.com for informational purposes only and should not be construed as financial, legal or tax advice.More From MoneyLion:AdvertisementAdvertisementLooking to Buy Investment Properties? These Loans Offer Fast FundingSave Up to $1,100 on Car Insurance in MinutesForbes' Most Trusted Gold Company of 2026 — See Why Investors Are Taking NoticeCash In Your Unused Gold at Today's Top Prices
