The 2027 Ford Bronco Desert Rising is the first in an annual series of special packagesFord Motor CompanyDesert Rising, a new package for the 2027 Ford Bronco, launches Ford Custom Garage's Horizon Series, a planned collection of appearance and accessory packages inspired by distinctive destinations. Desert Rising's color tones come from the Coral Pink Sand Dunes State Park in Utah, with a landscape featuring deep berry tones as the sun rises and sets. Orders open July 27, 2026, with the Desert Rising package priced at $13,695.Ford senior designer Bhavna Mistry said the concept reflects Bronco's connection to desert racing, but not in the obvious way. Rather than focus on competition, speed or dust clouds, the design team looked at the desert's quieter moments before and after a race."The whole place transforms into amazing tones of berry," Mistry said. "It's like a reward at the end of it."The Desert Rising package includes white wheels and available side graphicsThat translates into a dramatic visual package based on the Bronco Outer Banks. Available exterior colors include Oxford White, Shadow Black, Avalanche Gray and Ruby Red, though the white version shown by Ford provides the strongest contrast with Desert Rising's magenta accents.A unique color is featured on the front grille and "BRONCO" emblemThe painted grille, white trail sights and specific tailgate Bronco emblem—or "bucky" in Ford-speak—bring splashes of color to the body. Optional bodyside graphics use overlapping pink and magenta shapes to create an abstract interpretation of Utah's lakes, dunes and desert horizon. Buyers can skip the graphics if they prefer a subtler presentation, though "subtle" is clearly relative when discussing a magenta-accented Bronco.Available colors include Oxford White, Shadow Black, Avalanche Gray and Ruby RedThe package's Method wheels provide a more functional connection to Bronco's off-road mission, while small magenta details on their center caps tie the rugged hardware into the larger color theme. It's the kind of detail that prevents the package from feeling like a collection of unrelated accessories.Magenta seats continue the Desert Rising theme insideAdvertisementAdvertisementFord carries the same approach inside, where Katzkin two-tone leather seats combine black upholstery with vibrant magenta panels and contrasting stitching. Color-matched grab handles and surrounding trim help integrate the cabin with the exterior. A serialized center-console badge distinguishes each vehicle and reinforces the limited-production character.Desert Rising is the first in a series of annaual special Ford BroncosDesert Rising also demonstrates why automakers are increasingly interested in factory-backed personalization. Ford says nearly half its customers want to modify their vehicles, but aftermarket parts can create questions involving fit, installation and warranty coverage. Ford Custom Garage packages use model-specific Ford Racing Parts and accessories. When installed by a Ford dealer or an ASE-certified technician, they retain the vehicle's standard new-car warranty protection.Not every Bronco buyer will embrace berry-colored seats and oversized magenta graphics—and that's precisely the point. With the Horizon Series, Ford isn't trying to create a package for everyone. It's offering distinctive, fully integrated designs for customers who want their Bronco to look as adventurous as the destinations it can reach.The 2027 Ford Bronco Desert Rising is just the first chapter. Ford says additional Horizon Series packages are coming.This article was originally published on Forbes.com
