2027 Norton Atlas ApexDeliveries of Norton's middleweight adventure motorcycle, the Atlas, just began in Europe and the UK.Fewer than two months ago, I was soaked through my 'waterproof' jacket in Iceland, thinking about the impact Norton's all-new Atlas Apex was about to have on the middleweight adventure class. The bike is loaded with tech, costs less than almost all of its competition, and features a particularly peppy 585cc—unusual in the class.As excited as I was to keep riding the Atlas in Iceland, I was just as eager to see how the markets would react when it went on sale. Now, the wait is over.Norton Motorcycles has commenced the first European deliveries of the Atlas middle-weight adventure motorcycle to retailers across the UK and Europe. This is the second motorcycle launched as part of the brand's resurgence under TVS ownership, following the Manx R, which recently won an IDEA thanks to its modern design language.All Things NortonIt Took Norton 100 Prototypes To Get Its New Manx R Superbike RightThis Norton Manx R Is a One-Of-One Work of ArtAdvertisementAdvertisementLike the Manx R, the Norton Atlas is designed and engineered at Norton's headquarters in Solihull, UK, and marks a defining step in Norton's resurgence. With Norton's primary global production facility in Solihull running at full capacity producing the Manx R, Norton is utilizing TVS Motor's manufacturing facility in Hosur, India, for production of the Atlas.Richard Arnold, Executive Director, Norton Motorcycles, said, "The Atlas is a motorcycle that honours Norton's timeless spirit of adventure while being ideally suited to the way people actually ride today: across towns, across continents, across all terrain. We have had incredibly strong interest in Atlas with a high number of reservations already, so the start of retailer deliveries marks a significant milestone in Norton's resurgence as we begin start of sales in several key international markets."At the time of writing, it's unclear when the Atlas will hit US shores, but it's expected to arrive toward the end of this year. The question is: would you pick one up?