Jenson Button (GBR) #38 Cadillac Hertz Team Jota.©Rolex/James MoyBen Collins, Ant Anstead and Jenson Button Join New Automotive Streaming Platform DrivenThe trio joins previously announced automotive personalities Emelia Hartford and Tanner Foust as Driven begins its beta launch for 10,000 usersDriven, a new interactive streaming platform built for automotive enthusiasts, is adding three major names to its lineup as it begins its beta launch in the U.S.Ben Collins, best known as The Stig on Top Gear, Ant Anstead of Wheeler Dealers and For the Love of Cars, and Formula 1 World Champion Jenson Button will produce and lead original series for Driven while also serving as creative consultants for the platform.AdvertisementAdvertisementThey join previously announced automotive personalities Emelia Hartford and Tanner Foust, expanding a roster that Driven says will help shape its original programming and creator community.Collins brings extensive motorsport experience to the platform, with a career that has included competition at Le Mans, Formula 3 and stock car racing. Anstead will bring his expertise in car building and restoration, while Button will draw on his Formula 1 experience to lead programming aimed at inspiring Driven's growing community of automotive creators."Ben, Ant and Jenson are beloved in the car community and beyond," said Michael George, Driven's founder and CEO. "Their support and contributions will encourage automotive fans to engage with one another, as well as galvanize aspiring creators to follow their passions."Driven's beta launch will initially be open to 10,000 users. The company is positioning the service as more than a conventional automotive streaming platform, combining premium video programming with social networking, creator content, commerce, education and live experiences.AdvertisementAdvertisementProgramming will include original series, documentaries, creator-led content, motorsport coverage, educational programming, master classes and behind-the-scenes access. Alongside the video library, users will be able to interact with creators, join conversations, discover products, attend events and participate in the wider automotive community."Unlike a traditional streaming service, Driven is built around a simple belief: the future of media belongs to the communities, not the algorithms," George said. "We believe the next generation of media will be built around owning the relationship with the audience — and inviting that audience to help shape the destination."George leads Driven as CEO, while media executive Tom Lofthouse, whose previous roles include Warner Bros. and Discovery+, serves as chief content officer, overseeing the development, production and acquisition of the platform's programming.The beta version of Driven is available through iOS, Android, desktop computers and connected TVs. A broader advertising-supported launch is planned for later in 2026, with additional paid and incentive-based membership options expected to follow.Visit Driven and join the beta at getdriven.coThis article was originally published on Forbes.com
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