Audi's chief technical officer, Rouven Mohr, said it's not possible to build a car that satisfies everyone in today's market in an interview with GoAuto. As a result, Audi and AUDI, the automaker's Chinese spinoff, will split focus into their respective markets. Audi's European and North American cars will likely feature fewer screens and more buttons, while AUDI's Chinese cars will aim to stay competitive in China's tech-heavy market.