Trailer hitch assistIt should come as a surprise to no one that one of the most popular uses for pickup trucks is towing. While SUVs can get you pretty far, pickup trucks broaden every horizon when it comes to towing large trailers. However, those who regularly tow are all well aware of how much of a nuisance it can be to reverse your truck into a trailer. Thankfully, that's no longer the case with Ford's Pro Trailer Hitch Assist.This feature has been around for a while, but there have been steady improvements to the technology underneath it. Until recently, it was a little knob on the dashboard that steered the truck to make it easier to hitch up a trailer. However, the most recent version of Pro Trailer Hitch Assist takes this seemingly simple idea to the next level.It combines the existing technology of the Pro Trailer Backup system with one of the biggest new obsessions of the decade: artificial intelligence. Thanks to advanced AI, Ford's Pro Trailer Hitch Assist completely automates the process of backing up and attaching a trailer, the driver doesn't have to do anything apart from push a couple buttons. For people who tow regularly, this is a total gamechanger.Tailgate power supplyIf you have a pickup truck for work, you likely use power tools. Pickup makers recognize this, which is why they now offer a one-stop solution for heavy tool users. Ford's Pro Power Onboard system is currently the most well-known and one of the better-executed examples of this. Offered on most versions of the F-150, Pro Power Onboard gives your truck an onboard power supply with various outputs.They range from 2 kW on most of the lineup, which can power various small electronics, all the way to 9.6 kW on the F-150 Lightning, which is enough juice to power a water heater, portable AC unit, or even a circular saw. This is easily one of the most useful features of modern pickup trucks. It appeals to the work truck buyer because of its ability to provide juice to various power tools, but it also appeals to the lifestyle crowd, as it can also provide juice to both small electronics and useful household items that you might need while camping or on vacation. It's a win-win situation and a great feature to look for in a new truck.Lifestyle bed accessoriesPickup trucks have gained a lot of popularity with the lifestyle and adventure crowds recently. The go-anywhere capability that most have combined with the space that the bed provides and a truck's capability to handle pretty heavy loads means that it's the perfect vehicle to set up a tent in as opposed to shelling out excessive, often six-figure prices for a motorhome.Automakers recognize, as many offer in-house or approved third-party bed accessories for the lifestyle crowd. We talked about the built-in sound system for GMC's MultiPro tailgate, but you can also have a proper camping tent through the official accessories program. Similar tents are also available for Ford's pickup trucks, along with a separate shower/changing room, a privacy curtain, and an awning.No other manufacturer leans quite as heavily on the lifestyle pickup as Rivian, however. A tent is available along with a variety of electrical appliances that can turn your R1T's Gear Tunnel into a mobile cooking area.