When you head to the Consumer Reports website, you expect to see certain things. For example, there are libraries of reviews for various vehicles based on test drive results and rankings. You’ll also see ratings based on member surveys and details rooted in actual ownership experience.

However, what you won’t find when you explore Consumer Reports online are vehicle advertisements or flashy pop-ups. In fact, you won’t see ads for any products throughout the entirety of the site. There’s a good reason behind this organizational decision. Here’s why the CR website is and will continue to remain ad-free.

Consumer Reports is an independent consumer group

Of all the automotive industry critics and online reviews, Consumer Reports is one of the largest entities. The CR team operates one of the world’s largest and most sophisticated auto testing centers, too, according to the Consumer Reports “About Us” bio. Annually, the organization estimates it evaluates more than 50 vehicles, driving them collectively more than 500,000 miles.

Consumer Reports is a non-profit organization bound by the strict transparency regulations and financial disclosures of these entity types. It aims to provide unbiased ratings and reviews of a host of products, not just cars. It’s that dedication to remaining independent that helps Consumer Reports position itself as an organization for the consumers, identifying concerns and sharing test results and experiences consumers need to know before making any purchasing decisions.

So, an organization this big, with substantial website traffic, must be loaded with advertisers and brand sponsorships, right? Wrong.

The reason you won’t ever see ads on the Consumer Reports website

car sales, car shopping, consumer reports, why doesn’t consumer reports include car advertisements on its website?

A pedestrian walking past a car advertisement for the Audi Q2 | Budrul Chukrut/SOPA Images/LightRocket via Getty Images

Consumer Reports doesn’t just claim to be impartial in evaluating cars. It also takes the necessary steps to eliminate any impropriety or appearance thereof that its teams of judges and panels of experts have a bias toward or against any vehicle contender. Ads might be intended to influence website visitors and consumers. However, the CR staff could essentially be swayed. Additionally, the company could appear to be showing favoritism based on what automakers buy ads on its platform. So, you’ll never see ads on the website. Consumers can rest assured that CR doesn’t ever endorse or support one brand over another.

To learn more about Consumer Reports’ official position and effort to remain independent, you can review the financials and policies available on the CR website. The group has a “No Commercial Use Policy” in place, pledging that consumers can rely on its ratings and findings, knowing results are factual and in context.

The company maintains its independence in acquiring vehicles, too


Related

car sales, car shopping, consumer reports, why doesn’t consumer reports include car advertisements on its website?

Taking its unbiased independence even further, the Consumer Reports team takes special care to remain objective even when acquiring testing vehicles. While some other industry reviewers allow automakers to send over cars and trucks to test for free, CR does it differently. In an effort to experience the car-buying journey just as consumers do, the team will venture out to dealerships and buy vehicles for testing directly.

Consumer Reports says that last year alone, its teams spent more than $2 million to buy cars to evaluate. The consumer group can maintain anonymity during the transaction but will handle securing new models for testing entirely independently and internally. Once procured, Consumer Reports puts every vehicle through its barrage of testing, evaluating reliability, driving dynamics, safety, and ownership satisfaction.

So, if in your quest to explore new vehicles to buy online, you get overwhelmed with constant ads and annoying pop-ups, you can always find an ad haven on the Consumer Reports website. Of course, you’ll also enjoy unbiased reviews, rankings, and vehicle details. It’s another reason why CR remains a reliable resource for car buyers today.

Keyword: Why Doesn’t Consumer Reports Include Car Advertisements on Its Website?

CAR'S NEWS RELATED

August 2023 sales numbers of Audi, BMW & Mercedes India

Mercedes-Benz has come out on top with 1,021 units sold, followed by BMW and Jaguar Land Rover FADA has released the vehicle registration data of luxury cars for August 2023. Mercedes-Benz has come out on top with 1,021 units sold, followed by BMW and Jaguar Land Rover, which have ...

View more: August 2023 sales numbers of Audi, BMW & Mercedes India

How to sell my MH-regd car located in Kashmir, whilst I'm living abroad

My Honda City is a 2010 model registered at the RTO in Pune. BHPian MrA recently shared this with other enthusiasts. I bought a 2010 Honda CITY in Pune in 2017 and got the car ownership transferred into my name at the RTO Pune with the help of the ...

View more: How to sell my MH-regd car located in Kashmir, whilst I'm living abroad

July 2023 sales numbers of Audi, BMW & Mercedes India

BMW has come out on top with 1,097 units sold, followed by Mercedes-Benz and Jaguar Land Rover. FADA has released the vehicle registration data of luxury cars for July 2023. BMW has come out on top with 1,097 units sold, followed by Mercedes-Benz and Jaguar Land Rover, which have ...

View more: July 2023 sales numbers of Audi, BMW & Mercedes India

Cars are becoming unaffordable for 35% of South Africans

South Africa’s youth are quickly being pushed out of the car market as prices continue to rise at an alarming rate. This is according to data from Lightstone Auto, which revealed that people between the ages of 15 and 35, who represent 20.6 million (35%) of the country’s 59.3 ...

View more: Cars are becoming unaffordable for 35% of South Africans

Fiat becomes Stellantis' best-selling brand in H1 2023

The Fiat Electric 500 is said to be Stellantis’ best-selling BEV offering in the European continent. According to media reports, Fiat which is part of the 14 car brands under the Stellantis Group, is said to have outsold all of them in the first six months of the year. ...

View more: Fiat becomes Stellantis' best-selling brand in H1 2023

Toyota achieves new sales record

Toyota produced and sold a record number of vehicles in June as operations continued to recover from a shortage of semiconductors and other parts. Global sales, including from subsidiaries Daihatsu and Hino, rose 9% to 968,801 cars in June, Toyota said Friday. Monthly output grew almost 10% to just ...

View more: Toyota achieves new sales record

Audi doubles its sales in first half of 2023

Audi India’s sales jumped 97% from 1,765 units in H1 2022 to 3,474 units in the first half of this year. Audi India has almost doubled its sales in the first half of 2023, compared to the same period last year. Audi India’s sales jumped 97% from 1,765 units ...

View more: Audi doubles its sales in first half of 2023

Top 5 Cars Sold In India – June 2023

The Indian automobile industry has seen some major changes in recent years with the exponentially growing SUV market. However, Maruti Suzuki continues to dominate the Indian automobile industry despite changing trends. In fact, the 3 of the top 5 best-selling cars in India belong to Maruti Suzuki and these models ...

View more: Top 5 Cars Sold In India – June 2023

Top 10 best-selling cars in India - June 2023

June 2023 sales numbers of Audi, BMW & Mercedes India

Auto sales June 2023: Maruti Suzuki, Hyundai, Tata Motors, and more

May 2023 sales numbers of Audi, BMW & Mercedes India

Volvo India to adopt 'Direct-to-Customer' retail sales model

Suzuki South Africa achieves best quarter ever

How much prices have risen for car body styles – Based on age

How many electric cars have been sold in South Africa in 2023

April 2023 sales numbers of Audi, BMW & Mercedes India

China accounts for 37% of brand's global sales, says Mercedes CEO

April 2023 car sales: Maruti Suzuki, Kia, Hyundai, Tata Motors, and more

Audi India sales grow by 126% in Q1 2023

OTHER CAR NEWS

; Top List in the World https://www.pinterest.com/newstopcar/pins/
Top Best Sushi Restaurants in SeoulTop Best Caribbean HoneymoonsTop Most Beautiful Islands in PeruTop Best Outdoor Grill BrandsTop Best Global Seafood RestaurantsTop Foods to Boost Your Immune SystemTop Best Foods to Fight HemorrhoidsTop Foods That Pack More Potassium Than a BananaTop Best Healthy Foods to Gain Weight FastTop Best Cosmetic Brands in the U.STop Best Destinations for Food Lovers in EuropeTop Best Foods High in Vitamin ATop Best Foods to Lower Your Blood SugarTop Best Things to Do in LouisianaTop Best Cities to Visit in New YorkTop Best Makeup Addresses In PennsylvaniaTop Reasons to Visit NorwayTop Most Beautiful Islands In The WorldTop Best Law Universities in the WorldTop Richest Sportsmen In The WorldTop Biggest Aquariums In The WorldTop Best Peruvian Restaurants In MiamiTop Best Road Trips From MiamiTop Best Places to Visit in MarylandTop Best Places to Visit in North CarolinaTop Best Electric Cars For KidsTop Best Swedish Brands in The USTop Best Skincare Brands in AmericaTop Best American Lipstick BrandsTop Michelin-starred Restaurants in MiamiTop Best Secluded Getaways From MiamiTop Best Things To Do On A Rainy Day In MiamiTop Most Instagrammable Places In MiamiTop Interesting Facts about FlorenceTop Facts About The First Roman Emperor - AugustusTop Best Japanese FoodsTop Most Beautiful Historical Sites in IsraelTop Best Places To Visit In Holy SeeTop Best Hawaiian IslandsTop Reasons to Visit PortugalTop Best Hotels In L.A. With Free Wi-FiTop Best Scenic Drives in MiamiTop Best Vegan Restaurants in BerlinTop Most Interesting Attractions In WalesTop Health Benefits of a Vegan DietTop Best Thai Restaurant in Las VegasTop Most Beautiful Forests in SwitzerlandTop Best Global Universities in GermanyTop Most Beautiful Lakes in GuyanaTop Best Things To Do in IdahoTop Things to Know Before Traveling to North MacedoniaTop Best German Sunglasses BrandsTop Highest Mountains In FranceTop Biggest Hydroelectric Plants in AmericaTop Best Spa Hotels in NYCTop The World's Scariest BridgeTop Largest Hotels In AmericaTop Most Famous Festivals in JordanTop Best European Restaurants in MunichTop Best Japanese Hiking Boot BrandsTop Best Universities in PolandTop Best Tips for Surfing the Web Safely and AnonymouslyTop Most Valuable Football Clubs in EuropeTop Highest Mountains In ColombiaTop Real-Life Characters of Texas RisingTop Best Beaches in GuatelamaTop Things About DR Congo You Should KnowTop Best Korean Reality & Variety ShowsTop Best RockstarsTop Most Beautiful Waterfalls in GermanyTop Best Fountain Pen Ink BrandsTop Best European Restaurants in ChicagoTop Best Fighter Jets in the WorldTop Best Three-Wheel MotorcyclesTop Most Beautiful Lakes in ManitobaTop Best Dive Sites in VenezuelaTop Best Websites For Art StudentsTop Best Japanese Instant Noodle BrandsTop Best Comedy Manhwa (Webtoons)Top Best Japanese Sunglasses BrandsTop Most Expensive Air Jordan SneakersTop Health Benefits of CucumberTop Famous Universities in SwedenTop Most Popular Films Starring Jo Jung-sukTop Interesting Facts about CougarsTop Best Hospitals for Hip Replacement in the USATop Most Expensive DefendersTop Health Benefits of GooseberriesTop Health Benefits of ParsnipsTop Best Foods and Drinks in LondonTop Health Benefits of Rosehip TeaTop Best Air Fryers for Low-fat CookingTop Most Asked Teacher Interview Questions with AnswersTop Best Shopping Malls in ZurichTop The Most Beautiful Botanical Gardens In L.A.Top Best Mexican Restaurants in Miami for Carb-loading rightTop Best Energy Companies in GermanyTop Best Garage HeatersTop Largest Banks in IrelandTop Leading Provider - Audit and Assurance In The USTop Best Jewelry Brands in IndiaTop Prettiest Streets in the UKTop Best Lakes to Visit in TunisiaTop Highest Mountains in Israel