The Born EV promises to inject some Cupra passion into the EV space

The Cupra Born will inject a sense of excitement into an EV segment sometimes lacking in driver fun and engagement, says the brand’s Head of Product and Planning in Australia, Jeff Shafer.

Asked why Australians would choose the incoming Born EV over its competitors in our market, Mr Shafer says Cupra’s “focused and clear vision” is all about passion and driver enjoyment.

“I think Cupra is bringing a very specific, very focused and clear vision of what we see as the future of motoring, and the future is in the EV space,” he says.

“But it is still motoring, and motoring means it’s about the driver and driver enjoyment, and we want to bring the passion you feel in a combustion-engine car into the EV space.

“I think some other brands have a different vision of the future when it comes to EVs – quite austere and about moving from A to B. This (Born) is still about the pleasure of driving.”

The Cupra Born EV set to hit dealership in Australia in early 2023, with the brand’s first full-electric vehicle to deliver a whopping 170kW and a rear-drive architecture.

The brand says it still expects the Cupra Born to wear price tag in the $50k range – though most likely at the upper end of that scale – which would represent good value in the EV space.

The Kia EV6 starts at around $68k, the Ioniq 5 starts at around $72k, and the Tesla Model 3 starts at around $64k. The Polestar 2’s price has also just increased, with the cheapest model now starting at $63,900.

So the Born should be comparatively cheap, and Cupra promises the EV hot hatch will be plenty cheerful, too.

“When you drive it should spark something, and that’s what we want to bring into the EV generation. Just because the technology beneath you has changes doesn’t mean that feeling should change,” Mr Shafer says.

“That’s what we’ll bring to the EV space, and that’s different to some of the other brands out there.”

Cupra is Australia’s newest car brand, with the Spanish arm of the VW Group launching with a three-model line-up in June, ahead of the Born’s arrival early next year.

The Born is the only pure EV among the new-model group, but Mr Shafer says the brand is transitioning to an electric vehicle company “very quickly”.

“We will see (electrification) happening very quickly for Cupra. We have a lot of product coming over the next few years, and it’s overwhelmingly electric,” he says.

“There’s the Tavascan, which is a fully electric SUV. There’s the UrbanRebel, which is a full-electric small crossover. There have been a couple of teasers of electrified models, and I think it will happen quite quickly.”

Keyword: "We're bringing the passion": Why Cupra says you'll buy a Born EV over cars like the Tesla Model 3, Polestar 2 or Kia EV6

CAR'S NEWS RELATED

You Can't Reserve A Tesla Cybertruck

At least not right now.

View more: You Can't Reserve A Tesla Cybertruck

Volvo, Polestar owner partners with NIO for EV battery swapping

Up-and-coming Chinese EV maker NIO is partnering with Geely, the company behind Volvo, Polestar, and several other brands for EV battery swapping. Volvo owner taps NIO for EV battery swapping NIO and Geely will collaborate on EV battery standards, new swapping tech, and network expansion. They will also tackle ...

View more: Volvo, Polestar owner partners with NIO for EV battery swapping

Tesla Cybertruck ‘Basecamp’ tent, solar, and beast mode, leak through app

Tesla Cybertruck options and accessories have leaked through a mobile app update revealing a ‘Basecamp’ tent, solar option, and new “Beast mode”. We are just a day away from getting all the details about the Cybertruck direct from Tesla, but a leak is now giving us some details ahead ...

View more: Tesla Cybertruck ‘Basecamp’ tent, solar, and beast mode, leak through app

Taiwanese Tesla supplier Hota retools supply chain with first US factory

Companies Hota Industrial Mfg. Co Ltd Ford Motor Co General Motors Co TAICHUNG, Taiwan, Nov 29 (Reuters) – For years, Hota Industrial Mfg. Co has made gears, shafts and other auto parts in Taiwan and shipped them to large foreign carmakers such as Tesla (TSLA.O), Ford Motor (F.N) and ...

View more: Taiwanese Tesla supplier Hota retools supply chain with first US factory

Tesla Cybertruck’s ‘Beast Mode’, Trim Details Uncovered By Software Developer

A developer who deconstructed the Tesla app also revealed that the pickup will come in two trim levels.

View more: Tesla Cybertruck’s ‘Beast Mode’, Trim Details Uncovered By Software Developer

Mazda CEO Says Electric Vehicles (Other Than Teslas) are “Not Taking Off”

Mazda’s Chief Operating Officer, Masahiro Moro, has expressed some frustrations that the company’s battery-electric lineup is struggling to gain traction, stating that any EV, other than a Tesla, simply isn’t popular with buyers. In a surprisingly candid interview with Fortune, Moro said that “EV is an absolutely important technology, and ...

View more: Mazda CEO Says Electric Vehicles (Other Than Teslas) are “Not Taking Off”

Closer look at Tesla Cybertruck – should we be concerned?

We get a closer look at the Tesla Cybertruck with one of the units the automaker is now displaying in its showrooms. Should we be concerned about the build quality? Much has been said about the Cybertruck build quality even before the truck has made it to market. We ...

View more: Closer look at Tesla Cybertruck – should we be concerned?

Tired Of Waiting For Your Cybertruck? You Can Now Lease A Rivian R1T

Photo: Rivian Rivian finally started offering leases for its electric R1T pickup in 14 states on Monday, and these leases are eligible for the full $7500 federal EV lease credit – in contrast to the $3750 credit that Rivian buyers are eligible for. The lucky residents of Arizona, California, ...

View more: Tired Of Waiting For Your Cybertruck? You Can Now Lease A Rivian R1T

2024 Kia EV9 EPA Range, Efficiency And Pricing Overview

Even A Tesla Cybertruck Prototype Can't Mess With San Francisco Parking Enforcement

Tesla Raises Insurance Rates For Drivers Who Use 'Track Mode' On The Track

Tesla Confirms A New Model 3 Performance Is On The Way

Tesla increases Cybertruck pre-order deposit, but reverts right away

Slow Cybertruck Production Will Cost Tesla 'Blood, Sweat and Tears'

The Tesla Cybertruck Isn't Even On Sale Yet But Somehow One Got Impounded

Tesla sues Sweden’s transport agency, and gets a small win

Tesla on two wheels? India's Ola Electric feels the strains of success

I Saw The Tesla Cybertruck Up Close. My Jaw's Still On The Floor

Tesla beats US claim that it fired factory workers amid union campaign

Tesla spotted building a fleet of over 25 Cybertrucks ahead of the launch

OTHER CAR NEWS

; Top List in the World https://www.pinterest.com/newstopcar/pins/
Top Best Sushi Restaurants in SeoulTop Best Caribbean HoneymoonsTop Most Beautiful Islands in PeruTop Best Outdoor Grill BrandsTop Best Global Seafood RestaurantsTop Foods to Boost Your Immune SystemTop Best Foods to Fight HemorrhoidsTop Foods That Pack More Potassium Than a BananaTop Best Healthy Foods to Gain Weight FastTop Best Cosmetic Brands in the U.STop Best Destinations for Food Lovers in EuropeTop Best Foods High in Vitamin ATop Best Foods to Lower Your Blood SugarTop Best Things to Do in LouisianaTop Best Cities to Visit in New YorkTop Best Makeup Addresses In PennsylvaniaTop Reasons to Visit NorwayTop Most Beautiful Islands In The WorldTop Best Law Universities in the WorldTop Richest Sportsmen In The WorldTop Biggest Aquariums In The WorldTop Best Peruvian Restaurants In MiamiTop Best Road Trips From MiamiTop Best Places to Visit in MarylandTop Best Places to Visit in North CarolinaTop Best Electric Cars For KidsTop Best Swedish Brands in The USTop Best Skincare Brands in AmericaTop Best American Lipstick BrandsTop Michelin-starred Restaurants in MiamiTop Best Secluded Getaways From MiamiTop Best Things To Do On A Rainy Day In MiamiTop Most Instagrammable Places In MiamiTop Interesting Facts about FlorenceTop Facts About The First Roman Emperor - AugustusTop Best Japanese FoodsTop Most Beautiful Historical Sites in IsraelTop Best Places To Visit In Holy SeeTop Best Hawaiian IslandsTop Reasons to Visit PortugalTop Best Hotels In L.A. With Free Wi-FiTop Best Scenic Drives in MiamiTop Best Vegan Restaurants in BerlinTop Most Interesting Attractions In WalesTop Health Benefits of a Vegan DietTop Best Thai Restaurant in Las VegasTop Most Beautiful Forests in SwitzerlandTop Best Global Universities in GermanyTop Most Beautiful Lakes in GuyanaTop Best Things To Do in IdahoTop Things to Know Before Traveling to North MacedoniaTop Best German Sunglasses BrandsTop Highest Mountains In FranceTop Biggest Hydroelectric Plants in AmericaTop Best Spa Hotels in NYCTop The World's Scariest BridgeTop Largest Hotels In AmericaTop Most Famous Festivals in JordanTop Best European Restaurants in MunichTop Best Japanese Hiking Boot BrandsTop Best Universities in PolandTop Best Tips for Surfing the Web Safely and AnonymouslyTop Most Valuable Football Clubs in EuropeTop Highest Mountains In ColombiaTop Real-Life Characters of Texas RisingTop Best Beaches in GuatelamaTop Things About DR Congo You Should KnowTop Best Korean Reality & Variety ShowsTop Best RockstarsTop Most Beautiful Waterfalls in GermanyTop Best Fountain Pen Ink BrandsTop Best European Restaurants in ChicagoTop Best Fighter Jets in the WorldTop Best Three-Wheel MotorcyclesTop Most Beautiful Lakes in ManitobaTop Best Dive Sites in VenezuelaTop Best Websites For Art StudentsTop Best Japanese Instant Noodle BrandsTop Best Comedy Manhwa (Webtoons)Top Best Japanese Sunglasses BrandsTop Most Expensive Air Jordan SneakersTop Health Benefits of CucumberTop Famous Universities in SwedenTop Most Popular Films Starring Jo Jung-sukTop Interesting Facts about CougarsTop Best Hospitals for Hip Replacement in the USATop Most Expensive DefendersTop Health Benefits of GooseberriesTop Health Benefits of ParsnipsTop Best Foods and Drinks in LondonTop Health Benefits of Rosehip TeaTop Best Air Fryers for Low-fat CookingTop Most Asked Teacher Interview Questions with AnswersTop Best Shopping Malls in ZurichTop The Most Beautiful Botanical Gardens In L.A.Top Best Mexican Restaurants in Miami for Carb-loading rightTop Best Energy Companies in GermanyTop Best Garage HeatersTop Largest Banks in IrelandTop Leading Provider - Audit and Assurance In The USTop Best Jewelry Brands in IndiaTop Prettiest Streets in the UKTop Best Lakes to Visit in TunisiaTop Highest Mountains in Israel