Advertisement Feature

Entering the world’s toughest race in an unproven concept isn’t easy. Watch this film to find out why…

What is an advertisement feature?

In January 2022 Audi broke new ground. Literally. Not only did the German manufacturer enter the iconic Dakar Rally for the first time, it did it in a pioneering way using a unique and unproven concept.

Not wanting to follow convention, the brand with the four rings made use of a brain-boggling complicated drivetrain that blended a Formula E’s electric drivetrain with a high-voltage battery and a highly efficient 2.0-litre turbocharged petrol engine from DTM to keep the battery topped-up. Complex, right?

“It’s probably one of the most ambitious projects Audi has undertaken”, said Sven Quandt, CEO and team principal of Q Motorsport.

Even with all this complexity and a compressed testing schedule rubbing against an immovable deadline, all three Audi RS Q e-tron cars finished the world’s toughest off-road rally on their debut in Saudi Arabia.

“The Dakar project is still young, and we have a lot to prove,” Mattias Ekström, one of Audi’s dream team of drivers said.

Over the course of the two-week race, Audi covered around 24,000 desert kilometres – with the three RS Q e-trons tackling jumps, dunes and rock beds. All to the unique whirr and whine of the car, opening a new era for rallying.

Stéphane Peterhansel, the record winner with 14 Dakar victories, was chuffed with the first effort: “I’ve driven many concepts in the desert but the Audi RS Q e-tron is simply sensational in the dunes. The electric drive with its good torque perfectly suits my driving style.”

this is what audi’s drivers learned at last year’s dakar rally
this is what audi’s drivers learned at last year’s dakar rally
this is what audi’s drivers learned at last year’s dakar rally

It didn’t go perfectly though. A Dakar hardly ever does. There were navigation issues to contend with, plus problems with the dampers. But the team came together to overcome struggles and get all three cars to the finish line.

“The challenge of winning with such a different car is extra motivating,” said multiple Dakar winner and World Rally champion, Carlos Sainz. “We realised during the Dakar that it’s not impossible – Audi can win the Dakar. It is not a dream. This technology can win this iconic race. That’s incredibly motivating for this year’s race and we’re working so hard to make it a reality.

Audi Sport, the drivers and a crew of brainy people are currently preparing for the next edition of the famous desert rally in early 2023. Having pushed boundaries and mastered multiple motorsport disciplines, including endurance racing, rallying, DTM, IMSA and Formula E, Audi is thirsty for Dakar success.

With the world’s toughest rally kicking off once again in January 2023, you can see in the video above how the team and drivers are preparing and what they learned last year. How are they going to implement it? And with what car? Well, stay tuned to find out…

Advertisement FeatureMotorsport

Next article

this is what audi’s drivers learned at last year’s dakar rally

Supercars The Mercedes-AMG One is the fastest ever production car around the Nürburgring

Keyword: This is what Audi’s drivers learned at last year’s Dakar Rally

CAR'S NEWS RELATED

What’s the correct tyre pressure for your Audi A3

We take you through the recommended tyre pressures for all Audi A3 models produced from 2003 until 2022. Effects of incorrect tyre pressure Under-inflated tyres will cause excess wear and tear on the inside and outside edges of the tread. Over-inflated tyres have a much narrower contact patch with the road ...

View more: What’s the correct tyre pressure for your Audi A3

Audi Elevates A4 and S4 Sedan Appeal With Black Edition Offshoot

Image: Audi Image: Audi Image: Audi NewsBy: Ryan De Villiers Audi has emboldened its A4 and S4 sedan model’s appeal by debuting the Black Edition offshoots, which offers greater visual appeal and improved convenience features. Image: Audi Pricing:  Audi A4 35 TFSI S tronic Black Edition: R900 000 Audi ...

View more: Audi Elevates A4 and S4 Sedan Appeal With Black Edition Offshoot

The Audi TT Is Dead. This Is The Last Car Built

After 662,762 vehicles assembled, the Tourist Trophy is no more.

View more: The Audi TT Is Dead. This Is The Last Car Built

New Audi cars and SUVs coming to South Africa in 2024

Audi will expand its South African portfolio in 2024 with a number of special-edition models for its most popular vehicles. In no particular order, the German automaker confirmed that, next year, it will bring the following vehicles to our shores: A3 and S3 Black Edition A3 Sportback 35TFSI Urban ...

View more: New Audi cars and SUVs coming to South Africa in 2024

Limited-edition Audi A4 Black Edition for South Africa – Only 100 up for grabs

Black Edition specifications Price Audi A4 Black Edition The Audi A4 Black Edition is launching in South Africa soon in four specifications starting at R900,000. The popular four-door has been on sale in its current form since 2020 in Standard, Advanced, and S Line trims, with the Black Edition ...

View more: Limited-edition Audi A4 Black Edition for South Africa – Only 100 up for grabs

834-HP Honda Civic Wagon Vs. Stock Audi RS5 Drag Proves Power Isn't Everything

This battle is between an all-wheel-drive Honda Civic wagon making 834 hp against a stock Audi RS5 shows that grip is just as important as power numbers.

View more: 834-HP Honda Civic Wagon Vs. Stock Audi RS5 Drag Proves Power Isn't Everything

Audi e-tron GT caught with a sporty facelift for the first time

Audi’s high-performance EV is getting an upgrade. The Audi e-tron GT was caught testing for the first time, revealing the electric car’s sporty new facelift. Audi, Porshe upgrade to rival Tesla Like the Porsche Taycan, Audi’s e-tron GT was one of the first fully electric models to take on ...

View more: Audi e-tron GT caught with a sporty facelift for the first time

We Spied The Next-Gen Audi S5 Sportback

Photo: Daniel Golson/Jalopnik One of my favorite car-related things about living in Los Angeles is the frequency with which I see camouflaged test vehicles. Automakers from America, Europe, Japan, Korea and more have design centers or R&D facilities in Southern California, and others will just ship cars out here ...

View more: We Spied The Next-Gen Audi S5 Sportback

This Is Audi's New A5 Wagon Before You're Supposed To See It

Audi S3 And RS3 Sedans Are Getting New Lights And Bumpers

Audi SQ8 e-tron first drive: This tri-motor EV drives nimbly for its size, but sacrifices a lot of range

The Tri-Motor SQ8 E-Tron Is The First Audi That’s So Fun It Made Me Giggle

2024 Audi SQ8 Sportback E-Tron First Drive: Maybe The Best-Handling Electric SUV Right Now

30 lakh budget: Exploring options for a preowned German petrol sedan

Most affordable crossover from every brand in South Africa

What is the Audi RS3 top speed?

Tesla, Audi, And Nissan EVs Have Minimal Winter Range Loss

Tesla releases update with new way to activate Autopilot/FSD and separate backseat audio

Here's An Early Look At The Next-Generation Audi Q7

Audi Waves Goodbye To The R8 With An Emotional 'The Last Lap' Video

OTHER CAR NEWS

; Top List in the World https://www.pinterest.com/newstopcar/pins/
Top Best Sushi Restaurants in SeoulTop Best Caribbean HoneymoonsTop Most Beautiful Islands in PeruTop Best Outdoor Grill BrandsTop Best Global Seafood RestaurantsTop Foods to Boost Your Immune SystemTop Best Foods to Fight HemorrhoidsTop Foods That Pack More Potassium Than a BananaTop Best Healthy Foods to Gain Weight FastTop Best Cosmetic Brands in the U.STop Best Destinations for Food Lovers in EuropeTop Best Foods High in Vitamin ATop Best Foods to Lower Your Blood SugarTop Best Things to Do in LouisianaTop Best Cities to Visit in New YorkTop Best Makeup Addresses In PennsylvaniaTop Reasons to Visit NorwayTop Most Beautiful Islands In The WorldTop Best Law Universities in the WorldTop Richest Sportsmen In The WorldTop Biggest Aquariums In The WorldTop Best Peruvian Restaurants In MiamiTop Best Road Trips From MiamiTop Best Places to Visit in MarylandTop Best Places to Visit in North CarolinaTop Best Electric Cars For KidsTop Best Swedish Brands in The USTop Best Skincare Brands in AmericaTop Best American Lipstick BrandsTop Michelin-starred Restaurants in MiamiTop Best Secluded Getaways From MiamiTop Best Things To Do On A Rainy Day In MiamiTop Most Instagrammable Places In MiamiTop Interesting Facts about FlorenceTop Facts About The First Roman Emperor - AugustusTop Best Japanese FoodsTop Most Beautiful Historical Sites in IsraelTop Best Places To Visit In Holy SeeTop Best Hawaiian IslandsTop Reasons to Visit PortugalTop Best Hotels In L.A. With Free Wi-FiTop Best Scenic Drives in MiamiTop Best Vegan Restaurants in BerlinTop Most Interesting Attractions In WalesTop Health Benefits of a Vegan DietTop Best Thai Restaurant in Las VegasTop Most Beautiful Forests in SwitzerlandTop Best Global Universities in GermanyTop Most Beautiful Lakes in GuyanaTop Best Things To Do in IdahoTop Things to Know Before Traveling to North MacedoniaTop Best German Sunglasses BrandsTop Highest Mountains In FranceTop Biggest Hydroelectric Plants in AmericaTop Best Spa Hotels in NYCTop The World's Scariest BridgeTop Largest Hotels In AmericaTop Most Famous Festivals in JordanTop Best European Restaurants in MunichTop Best Japanese Hiking Boot BrandsTop Best Universities in PolandTop Best Tips for Surfing the Web Safely and AnonymouslyTop Most Valuable Football Clubs in EuropeTop Highest Mountains In ColombiaTop Real-Life Characters of Texas RisingTop Best Beaches in GuatelamaTop Things About DR Congo You Should KnowTop Best Korean Reality & Variety ShowsTop Best RockstarsTop Most Beautiful Waterfalls in GermanyTop Best Fountain Pen Ink BrandsTop Best European Restaurants in ChicagoTop Best Fighter Jets in the WorldTop Best Three-Wheel MotorcyclesTop Most Beautiful Lakes in ManitobaTop Best Dive Sites in VenezuelaTop Best Websites For Art StudentsTop Best Japanese Instant Noodle BrandsTop Best Comedy Manhwa (Webtoons)Top Best Japanese Sunglasses BrandsTop Most Expensive Air Jordan SneakersTop Health Benefits of CucumberTop Famous Universities in SwedenTop Most Popular Films Starring Jo Jung-sukTop Interesting Facts about CougarsTop Best Hospitals for Hip Replacement in the USATop Most Expensive DefendersTop Health Benefits of GooseberriesTop Health Benefits of ParsnipsTop Best Foods and Drinks in LondonTop Health Benefits of Rosehip TeaTop Best Air Fryers for Low-fat CookingTop Most Asked Teacher Interview Questions with AnswersTop Best Shopping Malls in ZurichTop The Most Beautiful Botanical Gardens In L.A.Top Best Mexican Restaurants in Miami for Carb-loading rightTop Best Energy Companies in GermanyTop Best Garage HeatersTop Largest Banks in IrelandTop Leading Provider - Audit and Assurance In The USTop Best Jewelry Brands in IndiaTop Prettiest Streets in the UKTop Best Lakes to Visit in TunisiaTop Highest Mountains in Israel