Each model gets a price bump over the outgoing 2023 Mustang.
Ford
The 2024 Ford Mustang, the seventh generation of the iconic pony car, hits dealers this fall. Ford announced pricing on Tuesday, with the base EcoBoost starting at $32,515 and the top-of-the-line Dark Horse coming in at $59,565, each including a $1595 destination.
The pricing breakdown for all models is as follows:
- EcoBoost Fastback: $32,515
- EcoBoost Premium Fastback: $38,040
- EcoBoost Premium Convertible: $43,540
- GT Fastback $43,090
- GT Premium Fastback: $47,610
- GT Premium Convertible: $53,110
- Dark Horse Fastback: $59,565
This represents a pretty significant base-price jump over the 2023 Mustang, with the entry 2023 EcoBoost model carrying a $29,205 MSRP, though Ford notes that the now-standard automatic transmission (previously a $1595 option) is baked into the price. The base GT Fastback—the cheapest V-8 Mustang—gets a price bump of $1755 over the $41,335 of the 2023 model. The Dark Horse slots in just above the outgoing Mach 1, which starts at $57,965. It’s also over $11,000 more than its closest rival, the 2023 Chevrolet Camaro SS 1LE, which stickers for $48,295, though equipment levels aren’t necessarily comparable.
It’s no surprise to see a price increase between Mustang generations, and it’s important to remember that with the bump in MSRP comes greater standard equipment, plus engine and chassis tweaks.
The S650-generation Mustang is based on the outgoing S550 model, though it features a number of important changes. Most obvious is new bodywork, and a reworked interior with a standard digital gauge cluster and a larger infotainment screen. The base EcoBoost four-cylinder makes 315 horsepower, while the GT’s 5.0-liter V-8 makes 480 hp. The Dark Horse offers 500 hp from its V-8 courtesy of an upgraded crank, cams, and forged connecting rods.
Chris Perkins Senior Editor Chris Perkins is the Web Editor for Road & Track magazine.
Keyword: The 2024 Ford Mustang Starts at $32,515, Dark Horse Costs $59,565