Tesla remains the dominant force in California, with a 73-percent EV market share in the first nine months of 2022.

tesla's california market share in decline as rivals make gains

Tesla remains the dominant EV maker in California, its former home state, but the company’s market share continues to shrink as competitors improve their offerings.

From January to September, Tesla controlled 73 percent of the battery electric market in California, the lowest level since 2018, according to new vehicle registration data from the California Energy Commission. Tesla’s market share in California has reached the lowest level since 2018; the carmaker had a 75 percent share in 2021 and 79 percent in 2020.

Now, it’s worth noting that Tesla actually sold more electric vehicles in California in the first three quarters of 2022—more than 150,000—than during the same period a year ago. That said, the market share decline can be attributed to rivals increasing sales of newer models, most notably Hyundai Motor Group.

According to Reuters’ calculations based on government data from January to September, Tesla’s sales in California accounted for 15 percent of the EV maker’s global deliveries last year.

tesla's california market share in decline as rivals make gains
tesla's california market share in decline as rivals make gains
tesla's california market share in decline as rivals make gains
tesla's california market share in decline as rivals make gains
tesla's california market share in decline as rivals make gains
tesla's california market share in decline as rivals make gains
tesla's california market share in decline as rivals make gains

Home to its first factory, California is the biggest US market for zero emission vehicles, which also include hydrogen fuel cell and plug-in hybrid-electric vehicles. Sales of zero emission vehicles, the majority of which are fully-electric, represented 18 percent of total new car sales in California so far this year.

Besides dominating EV sales, the carmaker also topped brand consideration in California, where 53 percent of potential electric vehicle buyers considered Tesla this year, according to a study by California auto consultancy AutoPacific. Mind you, Tesla’s brand consideration score is also down from the previous survey last year that found it at 58 percent.

Reuters cites the president of AutoPacific, Ed Kim, as saying that Tesla market share is reaching a saturation point in California, and that he expects competitors to continue to take away market share. At the same time, he also expects Tesla sales will continue growing.

Some analysts believe that Tesla CEO Elon Musk’s recent acquisition of Twitter has sparked concerns about the EV brand, especially in liberal states like California. For example, Guidehouse Insights analyst Sam Abuelsamid said the Twitter deal could have discouraged some potential Tesla buyers who had previously supported Musk and his clean energy mission.

It’s probably too early to say if that is really a factor, considering that Elon Musk only last month completed the acquisition of Twitter, after a first bid in April 2022.

Source: Reuters

Keyword: Tesla's California Market Share In Decline As Rivals Make Gains

CAR'S NEWS RELATED

Ford Trails Tesla In EV Sales, the Tesla Cybertruck Could Change Everything

What ever happened to the Tesla Cybertruck? Ford is producing some of the most impactful American electric vehicles The Tesla Cybertruck could keep Ford at bay American automaker Ford is aiming to play a vital role in the country’s electric future. The Blue Oval has produced two electric vehicle ...

View more: Ford Trails Tesla In EV Sales, the Tesla Cybertruck Could Change Everything

Rivian tackles a bedbug problem at its Normal, IL factory

Rivian quickly took action after reports of bedbugs on one of the forklifts in the Normal manufacturing facility. The automaker confirmed with The Pantagraph that it hired a professional pest control to deal with the problem. Zach Dietmeier, senior manager of plant communication and policy at Rivian, said that the ...

View more: Rivian tackles a bedbug problem at its Normal, IL factory

Elon Musk’s Twitter is working on removing child sexual abuse material at scale with “no mercy” for abusers

Elon Musk’s Twitter is working on removing child sexual abuse (CSAM) at scale with “no mercy for those who are involved in these illegal activities.” Andrea Stroppa shared a thread on Twitter with updates on how Twitter has moved from being lenient toward the child abuse problem to tackling ...

View more: Elon Musk’s Twitter is working on removing child sexual abuse material at scale with “no mercy” for abusers

Is This The Tesla Model 3 Refresh With Its Front And Rear Under Camouflage?

Not only the camouflage would suggest that it is indeed a test prototype, but also the manufacturer plates.

View more: Is This The Tesla Model 3 Refresh With Its Front And Rear Under Camouflage?

Ford battles with dealers over EV sales plan

Ford is now facing pushback from dealers in numerous states over its EV sales plan. Ford is revamping its EV sales model, and the first step in doing so is its “EV Certified” program. This certification is required for any dealer selling Ford electric vehicles. But due to the ...

View more: Ford battles with dealers over EV sales plan

Step aside Tesla and Toyota, Hyundai wants to be the electric car leader in Australia!

Hyundai and Genesis currently offers six EVs in Australia. Hyundai Australia is confident it can become the “leading EV player” in the local market with the arrival of its all-new Ioniq 6 sedan in 2023. But supply constraints mean the brand’s management stopped short of declaring it will outsell ...

View more: Step aside Tesla and Toyota, Hyundai wants to be the electric car leader in Australia!

Ford EV sales handily outpace segment, led by Mustang Mach-E

Ford has released sales data for November, and the company’s electric offerings continue to be the star of the sales report. While Ford’s overall sales shrunk by 7.8% compared to last year, EV sales continued to grow at an incredible pace, up by 102.6% compared to last year and ...

View more: Ford EV sales handily outpace segment, led by Mustang Mach-E

Only 1 Brand Has 7 Electric Vehicles (EVs) and It’s Not Tesla

Tesla’s current lineup of 4 electric vehicles Introducing the Audi e-tron family of 7 EVs 1. 2023 Audi e-tron 2023 Audi e-tron GT 2023 Audi e-tron S 2023 Audi e-tron S Sportback 2023 Audi e-tron Sportback 2023 Audi Q4 e-tron 2023 Audi Q4 Sportback e-tron When most people hear ...

View more: Only 1 Brand Has 7 Electric Vehicles (EVs) and It’s Not Tesla

Tesla launches its first electric trucks

Tesla’s North American Charging Standard proposal gets stern CharIN response

Elon Musk’s Neuralink “Show and Tell” livestream link goes online

You can buy a used Tesla Model Y today for under $50,000

Tesla Leads EV Market Share, But Rivals' Cheaper Models Are Gaining

How Much Does Tesla Semi Weigh Without A Load?

Elon Musk’s Twitter Files reveals former executives’ abuse of power, trust & safety

BYD to launch Tang SUV and Han sedan in Mexico in 2023

Tesla delivers first Semi trucks – three years late

Tesla Sentry Mode gets refined to better detect vehicle break-ins

Tesla's electric truck will be able to travel up to 800km on a single charge

Real-time insurance telematics face privacy barriers in widespread adoption

OTHER CAR NEWS

;
Breaking thailand news, thai news, thailand news Verified News Story Network