Tesla scored a high brand intimacy rating in the MBLM 2022 report. MBLM researched 600 of the world’s leading brands, and Tesla placed second, right behind Disney.

Tesla scored a 67.4 brand intimacy rating, closing following Disney’s score of 68.1. The Elon Musk-led EV maker was the highest-ranking automotive brand in MBLM’s 2022 report. Mercedes-Benz received a score of 63.9, placing sixth on the list. The German brand is the only other automaker in the top ten.

Porsche, Jaguar, and Mazda received the next highest scores among automakers. With a score of 58.4 Porsche was in 12th place, followed by Jaguar in 13th place, which received the same score. Mazda was 15th on the list, scoring a brand intimacy rating of 57.5.

tesla scores highest brand intimacy rating for auto companies in 2022

Credit: mblm

What is Brand Intimacy?

Brand intimacy is a marketing strategy that has gained a strong foothold in multiple industries. It measures the relationship brands build with their customers to establish trust and gain brand loyalty. Brand intimacy is usually measured through the emotional connection brands create with their customers.

Advantages of Brand Intimacy

According to MBLM’s 2022 report, consumers’ emotional relationships with brands have increased by 9% since before COVID. Brand performance has also increased by 19% since the pandemic, hinting that consumers are building deeper relationships with brands.

“Intimate brands continue to outperform Fortune 500 and the stock market,” stated MBLM.

tesla scores highest brand intimacy rating for auto companies in 2022

Credit: mblm

“Intimate brands delivered superior results across profit and stock. The percentage differences highlighted are significant and indicate the degree to which intimate brands generate millions more dollars in revenue and profit annually and over the long term.”

Tesla’s brand Intimacy

Tesla was a new entry in MBLM’s brand intimacy report. The results revealed that Tesla consumers have a strong emotional attachment to the car brand.

The main keywords Tesla is associated with are very telling: “impressive,” “badass,” and “crypto.” Crypto might seem out of place to a Tesla outsider. However, Elon Musk has been vocal about his thoughts on cryptocurrencies. Dogecoin, in particular, has become somewhat of an inside joke among Tesla investors and users.

tesla scores highest brand intimacy rating for auto companies in 2022

Credit: mblm

Elon Musk has heavily contributed to Tesla’s strong brand intimacy, specifically through his tweets on Twitter and active presence in the community surrounding the brand. Musk has agreed to interviews with YouTubers, influencers, and other prominent members of the Tesla community, making him a more down-to-earth CEO compared to others in the tech industry.

Elon Musk tends to elicit strong emotions from both sides of the Tesla sphere. Tesla bulls usually show strong support for the company, while Tesla bears often voice their vehement dislike for the company and its CEO. The media has also treaded both sides of the Tesla sphere, contributing to its prominence. Tesla’s adversaries have likely helped increase the brand’s intimacy rating, as supporters often rally against them.

I’d like to hear from you. Contact me at maria@teslarati.com or via Twitter @Writer_01001101.

Keyword: Tesla scores highest brand intimacy rating for auto companies in 2022

CAR'S NEWS RELATED

Tesla Model 3 Leases Drop To $399 Per Month: Is It Competitive?

We cover every EV lease and financing deal available every month, and we watch the trends, so is this Model 3 lease worth it?

View more: Tesla Model 3 Leases Drop To $399 Per Month: Is It Competitive?

Tesla has ‘other products’ in development — Here’s what they might be

Tesla CEO Elon Musk confirmed during the company’s most recent Earnings Call on Wednesday that the automaker has “other products” being developed. Of course, Musk did not shed any detail on them, but based on what the company might need, and what others have said in the past, we have ...

View more: Tesla has ‘other products’ in development — Here’s what they might be

Tesla’s energy storage business is booming and it’s just the beginning

Tesla’s energy storage business is booming with a record year, but it’s just the beginning as we could see volume hit new records quickly. With the release of its Q4 2022 financial results, the automaker released its energy division’s deployment number. Tesla Solar had a good quarter with 100 ...

View more: Tesla’s energy storage business is booming and it’s just the beginning

“Elon Musk provision:” CA ponders wealth tax–even for those who moved out of state

California legislators are advocating for legislation that would introduce a new tax on the state’s wealthiest residents, even if they have already relocated to another area of the country. The bill was introduced by Assemblyman Alex Lee, a progressive Democrat in the California State Legislature. Lee’s bill would impose ...

View more: “Elon Musk provision:” CA ponders wealth tax–even for those who moved out of state

Tesla stock rebounds 50 percent in less than one month in 2023

Tesla stock (NASDAQ: TSLA) is up 50 percent less than a month into 2023. The spike in the company’s stock price follows a sharp downturn that occurred in 2022. Last year, Tesla stock fell sharply, losing over 60 percent of its value. Due to widespread unfavorable conditions in the ...

View more: Tesla stock rebounds 50 percent in less than one month in 2023

Musk Says Only Some "Smart" Investors See Value Of Tesla's FSD

Musk's new words of wisdom on Twitter happen to be that most people don't know or realize what's up at Tesla and how amazing it is.

View more: Musk Says Only Some "Smart" Investors See Value Of Tesla's FSD

Tesla Cybertruck Mass Production to Start in 2024 After All

Photo: Tesla The Tesla Cybertruck has become a unicorn since first showing up as a prototype in November 2019. Is it real or not? The launch of the production model has been delayed multiple times, and the latest projection is the summer of 2023. While discussing the company’s Q4 ...

View more: Tesla Cybertruck Mass Production to Start in 2024 After All

Tesla Stock: A Look At The Recent Bull Vs Bear Case Debate

What if both the bulls and the bears were wrong this time since the debate seemed to simply rehash old news?

View more: Tesla Stock: A Look At The Recent Bull Vs Bear Case Debate

Tesla, Harley, ABB, And Accountability In CA: Top EV News Jan 27, 2023

Tesla's Market Share Improved Again In Q4 2022

Tesla in talks with Mexico for facility, but no deal finalized yet: official

Manchin’s bid to block some EVs from getting $7.5k tax credit blocked by fellow Democrat

Senator thwarts Manchin’s bid to block some EVs from receiving $7.5k tax credit

LG Energy Solution in “active discussions” with Tesla for battery supply from AZ plant

Mercedes-Benz DRIVE PILOT gains first U.S. approval for Level 3 system

Elon Musk says Tesla’s competition can’t be seen with a telescope, but the company admits Chinese EV makers are ‘scary’

SpaceX sets stage for Starship booster’s first 33-engine static fire

Tesla Model 3 RWD available for $399 per month with 3-year lease

SpaceX Starlink quietly gets ‘Sleep Schedule’ feature

Will Tesla Expand Into Mexico?

OTHER CAR NEWS

; Kênh kiến thức kỹ năng, phát triển bản thân, hướng nghiệp, blog nhân sự