The two-minute video is the EV maker's first serious shot at advertising.
In a recent shareholders' meeting, Elon Musk announced that Tesla will start trying to advertise its products. This is a complete turnaround from the company's previous marketing strategy. Tesla has been known to market its vehicles differently as models can only be bought from its website, lacking physical dealerships.
Furthermore, the EV maker doesn't advertise its products on traditional media or online. But Musk seems to be serious about this latest marketing strategy as the company's Asian division has uploaded what appears to be its first-ever advertisement. Uploaded on Twitter (of course), the two-minute video shows Felicia, a Singaporean, talking about her Tesla Model 3.
Drive to believe——why she chose Tesla? ?? pic.twitter.com/LXtGl15QUy
— Tesla Asia (@Tesla_Asia) May 19, 2023
The mother of two discussed various features of the very popular model, which is bound to get a refresh soon. First, she talked about why she ended up getting a Model 3. Felicia also talked about some of the vehicle's features that her family finds very useful. She raved about safety features like auto steer, advanced driver assistance systems, and child lock functionality.
Felicia also highlighted the car's smartphone control feature, like turning on the car's aircon remotely, which is quite useful in hot Singaporean weather. She also made mention of the cool entertainment features like the Beach Buggy game that her kids love.
Finally, Felicia talked about the great environmental impact of EVs. She shared her vision of enjoying trips with the car's windows down, without worries of inhaling harmful fumes that conventional internal combustion engines make.
While Tesla's yet to advertise in traditional media, the five-day-old video seems to be a win for the company as it now has more than 300,000 views, and continues to enjoy great engagement. This ad could help bolster the EV maker's success in the region.
As the fourth best-selling vehicle in the world – and on its way to becoming the best-selling vehicle this year, says Musk – the Model Y accounts for more than 84% of its sales in Singapore. Tesla has also moved 422,875 EVs globally, beating estimates of just 420,000 units. Imagine how many more vehicles the American company could sell if it starts to aggressively advertise its products.
Keyword: Tesla Releases First Real Ad... On Twitter